Senior Social Media Editor

Penn Interactive•Toronto, ON

11h•CA$55,000 - CA$73,000•Remote

About The Position

PENN Entertainment, Inc. is seeking a Senior Social Media Editor to contribute to theScore’s content publishing across social media platforms. The Sr. Editor will create, edit, and program social media content across Facebook, Instagram, X, TikTok, and YouTube to drive engagement, revenue, and acquisition. The ideal candidate operates with a fan-first and data-informed mindset and can operate within a team construct. The Senior Social Media Editor must be able to balance fan engagement with brand safety and business priorities.

Requirements

Minimum 5 years experience in digital media, with a preference for sports media
Minimum 3 years experience in social media
Strong writing and editing skills
Passionate and knowledgeable sports fan across a wide array of leagues, teams and players
Strong understanding of engaging social content
Familiarity with social media publishing and analytics tools
Ability to learn new applications and technology quickly.
Strong verbal and written communication skills.
Intermediate or better skills in Photoshop and other visual tools.
Functional knowledge of sports betting; strong knowledge preferred
Ability to work flexible hours i.e. weekends, evenings and holidays.

Responsibilities

Execute day-to-day operations of theScore and theScore Bet social media accounts, including but not limited to Facebook, Instagram, X, TikTok and YouTube
Create and edit social media posts, maintaining appropriate style, tone and editorial standards
Identify and surface relevant third-party content for each appropriate channel.
Use data to inform content decisions to increase engagement and channel growth
Work alongside the marketing and sales teams to prepare and execute promotions and campaigns.
Sports happen on nights and weekends. Such shifts will be regular and required
Other duties as required.