Senior Social Media Associate

CoStar Group•Richmond, VA

12d

About The Position

The Senior Social Media Associate is a critical part of the Homes.com marketing team’s media group. We are currently seeking a Senior Social Media Associate to join our Homes.com Marketing team based in Richmond, VA. This role will own organic social media strategy, content development, and day-to-day channel execution across priority platforms to build national brand awareness and drive meaningful community engagement for Homes.com. The ideal candidate brings strong creativity, platform expertise, and storytelling ability to bring our brand voice and value proposition to life across social. In partnership with cross-discipline marketing leaders and external partners, this role will help scale content programs, strengthen community engagement, support employee advocacy efforts, and ensure Homes.com’s social presence reflects the differentiated value we deliver to buyers, sellers, agents, and builders. While the primary focus is organic social, this role may also support paid social initiatives from time to time, ensuring seamless alignment across our social ecosystem and maximizing impact.

Requirements

Bachelor's degree required in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field, from an accredited, not-for-profit, in-person college/university
5+ years of proven experience in creating and publishing content to LinkedIn, Instagram, and Facebook.
2+ years of experience with Sprout Social or similar social media management tools.
2+ years of experience with design, photography, video, and/or copywriting for social media.
Strong attention to detail while maintaining an understanding of broader business goals
Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.

Nice To Haves

Experience creating and developing engaging social content tailored to platform best practices, audience insights, and brand voice.
Strategic mindset, experience fully owning and building strategy for organic social.
Proven experience growing and managing online communities, with a focus on driving engagement, moderating discussions, and identifying opportunities to amplify brand sentiment.
Experience building and executing boosted social posts across Facebook Business Manager and LinkedIn Business Manager
Experience with SproutSocial, Sprout Social Influencer Marketing, Meta, LinkedIn, Reddit, YouTube, and TikTok a plus
Experience with Asana and/or Canva a plus
Experience with Microsoft Outlook, Teams, Word, Powerpoint, and Excel a plus
Demonstrated analytical skills and ability to implement data-driven decisions
Excellent communication and project management skills.

Responsibilities

Develop and create compelling content for Homes.com’s social media platforms, including Facebook, LinkedIn, Instagram, Reddit, TikTok and YouTube.
Bring ideas to life quickly with a nimble, real-time mindset, creating reactive content that taps into cultural moments, social trends, and platform-native behaviors.
Building and fully owning strategy for organic social with oversight from the Senior Social Media Lead.
Work cross-functionally with members of the marketing (Media, Social, Product) and in-house creative team to ensure best practice is being applied to content developed for social channels.
Collaborate with the creative team to develop visual and multimedia assets.
Create content calendars and ensure timely publication of posts.
Continuously monitor, measure, and optimize content performance, and socialize results with broader marketing team
Keep current on real estate and market trends and their impact on buyers, sellers, and agents of real estate.
Stay abreast of competitive landscape and industry benchmarks to continually refine and elevate our digital media approach.
Monitor, listen to, and engage with our social media communities across platforms.
Develop strategies to build and nurture our online audience.
Respond to community inquiries, comments, and feedback in a timely and professional manner.
Connect community members with customer service for product or service-related questions or concerns.
Provide insights on community engagement metrics.
Implement employee advocacy programs to increase brand awareness.
Support employees in social media best practices, guidelines, and policies.
Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization.
Collaborate with internal teams to align advocacy initiatives with overall corporate marketing and business goals.
Minimize brand risk by ensuring compliance with social media policies and guidelines.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks