Social Media Associate

Public Citizen • Washington, DC

2d • $70,144 - $101,455

About The Position

Public Citizen’s Communications Office is seeking a social media associate to join a creative, energetic and fast-paced team at a critical political moment where authoritarianism is on the rise and the assault on our democracy is unprecedented. The social media associate will be a quick and creative thinker and a strong and detail-oriented online writer, someone who is the first to know about the latest social media trends, platforms and technology. The social media associate can produce clever and eye-catching graphics and videos on deadline and understands how to leverage analytics to optimize digital strategy and hit key metrics.

Requirements

• At least three years of experience in digital communications or digital organizing.
• The ideal candidate will have a proven track record of creating high-performing social media content, preferably in an advocacy, policy or political context.
• Prior experience working with analytics desired.
• Experience in progressive political communications desired.

Responsibilities

• Generate, curate, and publish daily content on organization’s social media platforms that align with Public Citizen’s digital goals and build the organization’s brand.
• Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content.
• Work closely with Public Citizen’s digital team to implement social media strategies that hit target metrics and make demonstrable impact.
• Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns.
• Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape.
• Fulfill social media requests from departments and teams.
• Perform research on benchmark trends and audience demographics and preferences.
• Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns.
• Co-manage Public Citizen’s social media calendar with the digital team.
• Coordinate trainings with departments within Public Citizen on best practices for social media.
• Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand.
• Manage content production on Public Citizen’s Substack page.
• Review and edit content from staffers’ personal accounts as needed.
• Manage organization’s TikTok account and interact with other pages and comments through text or video response as needed.
• Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen’s content.
• Represents organization through dynamic video content on Tiktok and Instagram.
• Other duties as assigned.

Benefits

• Competitive salary between $70,144 and 101,455 dependent on relevant experience and qualifications and generous benefits package.
• Public Citizen staff are represented by SEIU Local 500 and our salaries are set according to our collective bargaining agreement.
• Public Citizen does not negotiate salaries.
• Great medical and dental coverage, including full coverage for children
• Three weeks paid vacation for new employees, plus five personal days
• 401K plan with a 5% contribution from PC after one year of employment
• 12 weeks of paid parental leave after one year of employment
• Sabbatical after 10 years of employment
• Student loan reimbursement program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees