Social Media Associate Producer

Moms First•New York, NY

20d•Hybrid

About The Position

Moms First is a national nonprofit leading the fight for America’s moms. We are driven by our belief that motherhood is the unfinished business of gender equality. Founded by Reshma Saujani in 2021 at the height of the pandemic, our community of moms and supporters is 1.5 million strong and committed to fighting for a world where moms are valued and supported in our workplaces, communities, and culture. Moms First is seeking a Social Media Associate Producer to support the day-to-day planning, production, and community management of our social media presence across Moms First and our founder, Reshma Saujani. Reporting to the Chief Marketing Officer and collaborating closely with the Social Media Manager, this role will play a critical hands-on role in producing high-quality, engaging content — particularly video — and helping steward an inclusive, values-aligned online community. The ideal candidate is a strong executor with excellent creative instincts, top-notch video production and editing skills, deep fluency in social platforms, and a passion for using storytelling to drive cultural change. You are organized, collaborative, and excited to bring ideas to life — from planning content calendars to producing short-form video to engaging directly with our community. Candidates must meet the requirement of New York City work policy, which requires 2-3 in-office days per week. This is not a virtual/fully remote position.

Requirements

2–4 years of experience producing content for social media accounts for media or news organizations, brands, creators, or mission-driven organizations
Demonstrated expertise in video production for social platforms, including filming and editing short-form video
Hands-on experience with social and video tools such as CapCut, Canva, Adobe Premiere, Final Cut, or similar platforms
Strong understanding of major social media platforms and how content performs differently across them
Excellent organizational skills and attention to detail; able to manage multiple projects at once
Comfortable collaborating closely with a manager and taking direction while also contributing creative ideas
Clear, thoughtful written communication skills and a strong sense of brand voice
Enthusiastic team player with a “roll up your sleeves” mindset
Passionate about Moms First’s mission and committed to advancing gender equity and supporting moms

Responsibilities

Support content planning for Moms First and Reshma Saujani’s social channels in close consultation with the Social Media Manager
Help maintain and execute against the social media editorial calendar, ensuring alignment with organizational priorities, campaigns, and moments in the cultural conversation
Track deadlines, assets, and approvals to ensure content is delivered on time and at a high standard
Produce and publish social media content across platforms including Instagram, TikTok, LinkedIn, and others, with a particular emphasis on short-form video
Collaborate with the Social Media Manager on ideation, scripting, filming, editing, and posting content
Bring expertise in video production — including filming, editing, captions, and basic motion or graphic treatments — optimized for each platform
Support rapid-response and timely content during key moments, campaigns, or news cycles
Manage day-to-day community engagement for Moms First and Reshma Saujani, including responding to comments and messages in a timely, thoughtful, and brand-aligned manner
Help define, implement, and manage against agreed-upon community management and moderation protocols
Flag emerging themes, risks, or opportunities from community conversations to the Social Media Manager and broader communications team
Support a healthy, inclusive, and values-aligned online environment that reflects Moms First’s mission