Social Media Content Producer

Graza • New York, NY

4h • $70,000 - $85,000 • Hybrid

About The Position

Graza is looking for a Social Media Content Specialist to join our team in Brooklyn, NY, reporting into the Sr. Social Media & Influencer Manager. You’ll shape how Graza shows up online by creating content that stops people mid-scroll and reflects the brand’s humor, creativity, and point of view across social media platforms, including Instagram and TikTok. We’re looking for someone who is hands-on, highly creative, and tuned into what’s happening across culture and on the internet both in and beyond the food space. You’re comfortable taking creative swings, experimenting with new ideas, getting scrappy when needed, and bringing ideas to life from concept to post. You’ll shoot, edit, and publish across platforms while helping steer bigger creative moments alongside our social and creative teams.
This is a hybrid role, with the expectation that this person will commute into Graza’s Brooklyn office 4 days per week.

Requirements

• 2+ years of experience in the social/content space and a strong understanding of social platforms and what works on each
• Proficiency in video editing, from quick iPhone edits to more advanced tools like Final Cut or Premiere (Familiarity with basic graphic design tools is a plus!)
• Comfortable being on camera (and occasionally in costume)
• Deep understanding of Instagram, TikTok, and the social space as a whole, including editing tools, trends, and what drives engagement across platforms
• Strong creative instincts with the ability to turn ideas into clear, compelling content
• Highly organized and detail-oriented, ability to be scrappy and resourceful to bring trending moments to life quickly
• Collaborative mindset and comfortable working alongside a team, always being open to feedbac, and ready to pitch new ideas

Responsibilities

• Concept, film, edit, and publish content that brings Graza’s personality to life across TikTok, Instagram, YouTube, and beyond
• Assist in managing the social content calendar as it pertains to evergreen content
• Lead weekly brainstorms with the social team to pitch and develop new concepts
• Stay on top of what’s happening online (trends, audio, cultural moments) and identify smart, timely, stand-out ways for Graza to join in on the conversation
• Coordinate filming logistics for social content shoots
• Keep our content library organized and up to date
• Support with monthly social reporting, specifically around content performance insights
• Collaborate with the social, influencer, and broader brand / creative teams to ensure all content ladders up to key brand moments and goals

Benefits

• Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed