Droga5 Senior Social Copywriter

Accenture•New York, NY

10d•$62,800 - $218,800

About The Position

Droga5, part of Accenture Song, is seeking a Senior Social Creative with a copy focus to develop social ideas and bring them to life through writing and hands-on content creation. The role combines conceptual work with execution: developing big ideas and crafting copy that feels native to social feeds, authentic to each brand, and compelling to audiences. The position works across campaigns and always-on social for well-known brands as part of a multidisciplinary team of creatives, strategists, producers, and designers. The successful candidate will develop original, culturally informed concepts across social formats; write for social platforms; and script, produce, edit, and sometimes publish short-form video. They will help shape brand voice frameworks, stay current with platform-specific language and trends, and identify reactive and proactive creative opportunities. The role also contributes to client presentations and thought leadership on social-first creative. Accenture offers market-competitive benefits, including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. The anticipated posting period runs until 11/16/2026.

Requirements

At least 5 years of experience in a creative role with a copy focus at an agency or in-house brand team with a strong social practice.
A portfolio demonstrating the ability to conceptualize, write, and make content.

Nice To Haves

Deep fluency in TikTok, Instagram, YouTube, and emerging platform formats.
Ability to write in varied registers, including funny, sincere, provocative, and informational, as the brand and moment require.
Experience scripting and producing social video content, including self-directed lo-fi shoots.
A collaborative approach and comfort working quickly in cross-functional teams.
Genuine curiosity about culture and ongoing attention to online trends and inspiration.
Experience with generative AI tools for ideation and content creation.

Responsibilities

Generate original social content ideas, from reactive moments to hero campaign executions, based on cultural insight and platform-native thinking.
Develop concepts across short-form video, carousels, stories, comment-section plays, influencer briefs, and other formats.
Bring a distinct point of view to briefs and push creative beyond safe or expected approaches.
Collaborate with design, strategy, and production to develop concepts that are strong visually and conceptually.
Write copy across social formats and platforms, including captions, scripts, on-screen text, voiceovers, headlines, and influencer talking points.
Script and produce short-form video from concept through edit, with an understanding of native content on TikTok, Instagram, and YouTube.
Shoot, record, edit, and publish lo-fi, fast-moving content when needed.
Develop brand voice guidelines and copy frameworks for consistency across platforms and contributors.
Stay current with platform-specific language, formats, and humor.
Build and maintain an understanding of each client's brand voice, visual identity, and audience.
Monitor cultural trends, platform changes, and internet moments to identify reactive and proactive creative opportunities.
Contribute to creative presentations and thought leadership that explain the value of social-first thinking.