Senior Copywriter - Social

Big Spaceship•New York, NY
•$100,000 - $130,000

About The Position

Big Spaceship is seeking a social-first Senior Copywriter who can both develop concepts and make content. The role develops relevant, memorable creative ideas for clients through language that supports strategy, design, and brand expression, and involves hands-on shooting, editing, and producing work. The Senior Copywriter presents ideas to clients and explains the strategic thinking behind them, working across channels with social at the center of the craft. The role partners directly with an Art Director and collaborates across disciplines to create social-first concepts and copy, content for marketing campaigns, and social-native assets. It also calls for spotting cultural trends and timely opportunities, and finding new ways to bring big brand ideas to life. The salary band is $100,000–$130,000. A new hire’s base salary within that range depends on qualifications and experience, the role’s required skill level, market rates, and internal pay equity.

Requirements

  • 5–7+ years of copywriting experience, preferably across different agency backgrounds.
  • A portfolio demonstrating social-first copy and concepting, as well as content personally created or produced.
  • Hands-on content creation skills, such as shooting, editing, or motion, and comfort with mobile-first production tools.
  • Deep understanding of major social platforms, including Instagram, TikTok, X, and YouTube, as well as smaller and emerging platforms and what makes content perform on each.
  • Exceptional writing and presentation abilities.
  • Ability to work collaboratively with colleagues across disciplines.
  • Familiarity with AP style.
  • Must be at least 21 and comfortable working on and around alcohol brands and events.

Nice To Haves

  • Experience in liquor and spirits, beer, wine, or adjacent alcohol categories, including familiarity with responsible alcohol marketing regulations and platform guidelines.
  • Passion for digital culture and inventing solutions to future challenges.

Responsibilities

  • Develop creative ideas and social-first concepts and copy, including captions, scripts, hooks, series formats, and community voice.
  • Shoot, edit, and produce short-form video, stills, and other social-native assets, from reactive posts to polished campaign work.
  • Contribute to content ideation for marketing campaigns using knowledge of audiences, channel strategies, and social trends.
  • Work directly with an Art Director and collaborate with colleagues across disciplines.
  • Brainstorm with insight and empathy to solve problems creatively and compellingly.
  • Identify and act on cultural moments, curating timely videos, stories, and memes.
  • Stay aware of the Recently Possible and identify opportunities to innovate and bring brand ideas to life in new ways.
  • Present ideas to clients and communicate the strategic thinking behind them.
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