Senior Social & Community Manager, ACE� & SFC�

Shoes for Crews•Boca Raton, FL

31d•Hybrid

About The Position

This role is the senior owner of the social and community presence for ACE® and SFC® (Shoes For Crews), which are described as the safety-authority spine of the portfolio. The individual will set the strategy and standard for how both brands appear on social media and in the field, perform senior-level hands-on work, and lead the social function. Beyond these two brands, the role owner will manage the social and community operating model for the entire portfolio and act as the Sr. Marketing Director’s deputy for the function.

Requirements

Footwear, apparel, or consumer brand background; brand footwear strongly preferred.
Proven ability to grow channels, build engaged communities, and produce high-performing content.
Hands-on experience with scheduling, analytics, and influencer tools (e.g., Sprout, Later, AspireIQ, Tagger, Statusbrew).
Strong copywriting, storytelling, and project management skills; ability to set the quality bar for the team.
Proficiency in Canva, Adobe Creative Suite, and mobile video editing; portfolio required.
Comfortable owning two distinct brand voices without blurring them.
Comfortable representing the brands in person at trade shows, industry/EHS events, and jobsites; willing to travel.
Experience managing or mentoring social/content talent.
6+ years of experience in social media, content, influencer marketing, or brand communications, including people or team leadership.

Nice To Haves

Brand footwear or safety/workwear background.
B2B / enterprise community-building or field/event marketing experience.
Existing relationships in trades/industrial, EHS, or enterprise safety networks.

Responsibilities

Manage the LILA & MOZO Social & Community Manager, including 1:1s, coaching, goals, performance, and growth.
Own the social and community operating model across all four brands, including voice governance, approval bar, publishing cadence, and crisis/issues protocol.
Own the function’s strategy, OKRs/KPIs, and the consolidated cross-brand reporting roll-up to the Sr. Marketing Director.
Own the social agency relationships (Nectar, Photon) and make decisions regarding the social budget and tooling.
Partner with the EU marketing counterpart to align brand voice and community across regions and adapt the global model for European activation.
Represent social and community in leadership and cross-functional forums (Sales, Product, Brand); deputize for the Sr. Marketing Director on the function.
Partner on future social hires and onboard new team members.
Run both brands’ social presence end-to-end across Instagram, TikTok, LinkedIn, and emerging platforms.
Own the publishing calendar and campaign timelines with Brand, Creative, and Product.
Capture and edit photo and video content tailored to each brand.
Draft captions and copy that reflect each brand’s voice and drive engagement.
Track trends, test formats, and bring recommendations to standups.
Plan content creation, connecting every content decision to brand and business goals.
Build and maintain content calendars that support launch and campaign moments.
Use research and data to shape content direction.
Apply SEO basics to social and owned content where relevant.
Identify, pitch, and manage creators and brand partners for both brands.
Source, vet, brief, and contract influencers for launches and always-on collaborations.
Run influencer campaigns end to end: outreach, seeding, content approval, tracking, and reporting.
Review partner content against brand standards before it goes live.
Build and nurture each brand’s online community, including comments, DMs, UGC, and real-time engagement.
Engage with the community in person to build credibility and relationships, and translate that presence into content.
For ACE: build presence in trades and industrial networks, including safety/EHS conferences, industrial trade shows, and on-site at jobsites.
For SFC: build B2B community across enterprise safety and core verticals (food service, healthcare, industrial) through industry associations, trade shows, and employer/safety-program relationships.
Run social listening and surface insights back to Brand and Product.