Senior SMC Marketing Specialist

Snap Inc.•Los Angeles, CA

6d•$100,000 - $176,000•Hybrid

About The Position

Snap Inc. is seeking a Senior Specialist, SMC Marketing to join its global Small and Medium Customers (SMC) organization. This role will focus on building compelling marketing content to drive business development and advertiser revenue growth. Responsibilities include creating sales enablement materials, on-platform notifications, emails, and content for Snap's web properties. The position involves developing global creative strategy, collaborating with cross-functional teams (Revenue, Product Marketing, Data Science), and working with internal designers, web developers, and copywriters to execute impactful, measurable campaigns. The ideal candidate is a data-driven marketer with direct experience in strategizing and creating sales enablement materials.

Requirements

BS/BA degree or equivalent years of experience
5+ years experience in building and creating marketing content
Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data driven decision making and ability to translate data into actionable content recommendations
Ability to consistently uplevel content, while keeping in mind business goals
Self-starter with strong collaboration skills and ability to multitask
Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry

Nice To Haves

Direct experience with hands on sales enablement content creation
Passion for change, Snapchat, and creativity!
Experience with tools Google Analytics and Figma is a plus

Responsibilities

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Provide ideas to continuously uplevel internal- and external-facing sales enablement content