Senior Shopper Marketing Analyst, Consumer Packaged Goods

Whirlpool • Benton Harbor, MI

1d • Hybrid

About The Position

This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers’ media networks, and 3rd parties) and spans across all retail channels. This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans.

Requirements

• Bachelor’s degree
• 4+ years of experience in one or more of the following: Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales

Nice To Haves

• Bachelor’s Degree in Business, Communications or Marketing
• Experience in Retail Media/Marketing (Paid, In-Store)
• Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management & organizational skills
• Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings
• Proven ability to develop strong relationships and work with cross-functional teams
• Ability to influence and lead others, including those outside of the Marketing function
• Strong oral, written communication, and presentation skills

Responsibilities

• Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.
• Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
• Develop product detail page strategies and execute across retailers including reviews, core & rich content.
• Strengthen marketing partnership with key retailers and agency partners.
• Create informed solutions that are grounded in data and research.
• Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.
• Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.
• Delivery of projects on-time, on-strategy, and on-budget.

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
• Flexibility
• Industry-leading time-off benefits
• Always On Flexibility
• Two-Week Work from Anywhere
• Sabbatical - Four weeks paid leave after every five years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Senior