Senior SEO Strategist (1099 Contractor)

A BETTER LIFE RECOVERY LLC•San Juan Capistrano, CA

12d•$30 - $50

About The Position

We are seeking an experienced, highly technical, and strategically minded Senior SEO Strategist to help drive organic growth across a portfolio of behavioral healthcare and mental health treatment brands. Reporting directly to the Head of SEO Strategy, this individual will independently manage and execute sophisticated SEO initiatives spanning technical optimization, content strategy, local SEO, AI-driven search visibility, and performance analytics. This role is a 1099 Contractor (1-4 months) with the potential to become a full time position. The ideal candidate is an established SEO expert who can confidently manage complex projects, diagnose performance challenges, develop actionable strategies, and coordinate implementation across multiple departments. This role requires an individual who understands not only how to execute SEO initiatives but also why specific strategies work, how to measure their effectiveness, and when to adjust direction. We are looking for someone who can take a strategic objective and independently turn it into a fully executed initiative that goes well beyond surface level SEO efforts.

Requirements

Must be 21 years or older to apply for this position.
Successful completion of the ADP Selective Screening Services background check as well as any other state, federal or company required background/record check.
7+ years of progressive, hands-on SEO experience with demonstrated ownership of complex SEO initiatives.
Ability to operate standard office machines and equipment, including telephones, computers, copy machines, fax machines, calculators, scanners, and shredders.
Ability to be professional and maintain a positive attitude and relationships with coworkers.
Excel at both written and verbal communications to convey essential information; must be able to utilize the proper linguistic syntax and spelling.
Knowledge of clinical and medical terminology as it relates to the delivery of clinical care to the clients within our programs as required by our payers.
Knowledge of the clinical, medical, and miscellaneous services provided to the clients.
Ability to use computer software including Microsoft Office, Adobe Acrobat, Quickbooks, CollaborateMD, NetSuite, and G Suite products.
Advanced technical SEO expertise, including structured data, website architecture, JavaScript rendering, crawl optimization, and indexing.
Demonstrated experience managing SEO for multiple websites or large-scale websites.
Expert proficiency with Google Search Console, GA4, Screaming Frog, and Semrush or Ahrefs.
Extensive experience developing and executing content strategies, keyword clusters, and internal linking frameworks.
Strong understanding of multi-location SEO and Google Business Profile optimization.
Working knowledge of AI search and emerging organic discovery technologies.
Ability to independently diagnose complex SEO challenges and implement effective solutions.
Strong analytical, organizational, and project management capabilities.
Excellent communication skills and the ability to collaborate across technical and nontechnical teams.

Responsibilities

Independently conduct comprehensive technical audits across multiple websites
Identify and resolve issues involving crawlability, indexing, rendering, canonicalization, redirects, and site performance
Develop scalable website architectures, URL structures, and internal linking strategies
Implement and validate structured data and entity relationships
Coordinate technical recommendations with development teams and validate implementation
Monitor algorithm updates, diagnose organic performance fluctuations, and develop recovery strategies
Conduct advanced keyword research, competitive analysis, and search intent mapping
Build comprehensive topical clusters, content hierarchies, and keyword-to-URL strategies
Develop SEO content briefs and detailed optimization recommendations
Identify commercial, transactional, and informational content opportunities
Conduct content audits, gap analyses, and cannibalization assessments
Ensure content strategies align with healthcare E-E-A-T principles and YMYL considerations
Develop internal linking recommendations that strengthen topical relevance and conversion pathways
Manage organic visibility initiatives across multiple facilities, markets, and states
Optimize Google Business Profiles and location landing pages
Identify geographic content opportunities based on competitive positioning, market demand, and conversion potential
Monitor local rankings, Map Pack performance, and business listing accuracy
Coordinate with internal stakeholders and external vendors to execute local optimization initiatives
Support SEO strategies for new facility launches and geographic expansion
Research, evaluate, and implement strategies for improving visibility across AI-driven search experiences
Analyze brand citations, mentions, and referral patterns across relevant AI platforms
Understand how entity optimization, structured data, topical authority, and content quality relate to AI search discoverability
Test emerging optimization approaches and evaluate their effectiveness using available evidence
Monitor developments in generative engine optimization (GEO), answer engine optimization (AEO), and traditional search
Independently analyze organic performance using Google Search Console, GA4, Semrush, and other analytics platforms
Monitor keyword visibility, impressions, clicks, engagement, leads, and admissions-related conversions
Investigate performance changes and identify their underlying causes
Develop dashboards, performance reports, and actionable recommendations
Evaluate the effectiveness of SEO initiatives against business objectives
Present findings and recommendations to the Head of SEO Strategy
Independently manage assigned SEO initiatives from initial research through implementation and measurement
Translate high-level strategic priorities into detailed execution plans
Coordinate with developers, content teams, designers, vendors, and operational stakeholders
Maintain organized SEO documentation, roadmaps, and project timelines
Proactively identify optimization opportunities without waiting for assignments
Communicate progress, risks, and recommendations clearly and consistently