Senior SEO Specialist – Local & Content
About The Position
This role is for an experienced SEO professional who wants to take ownership of content and link-building strategies in-house. The ideal candidate will work directly with the founder and CMO, driving organic growth for a residential plumbing company in Orange County, California. The position involves building a content engine from scratch, focusing on tangible results and direct impact on the business. This is a hands-on role, not a management position, requiring a proactive approach to identifying and acting on SEO opportunities. The company is heavily investing in organic growth and seeks an expert to lead this initiative.
Requirements
- 4+ years of hands-on SEO experience for B2C businesses (home services experience is a plus).
- Hands-on experience across the SEO reporting stack (GA4, Google Search Console, Ahrefs, SEMrush, BrightLocal, or equivalents).
- Proven link building experience with real campaigns and results.
- Experience in content production at volume: personally researching, briefing, and editing 4+ pieces of publish-ready content per week.
- Strong understanding of local SEO fundamentals (Google Business Profile, citation management, NAP consistency, location page strategy, Local Pack ranking factors).
- Strong written English skills for content creation and editing.
- Experience working Pacific Time Zone hours.
- Reliable internet, a quiet workspace, and the ability to be on camera for team meetings.
- Ability to take ownership, operate with high integrity, and communicate proactively.
- Full attention during business hours; not a side gig or stacked with other clients.
- Video application required.
Nice To Haves
- Home services experience.
Responsibilities
- Own the content and link building strategy in-house.
- Drive organic traffic, improve local rankings, and build a compounding content engine.
- Collaborate daily with the Senior Web Developer on technical aspects and content strategy.
- Align strategically with the CMO on content priorities and performance.
- Communicate directly with the founder regarding SEO work.
- Manage content production at scale, including researching, writing, and optimizing 4-6 publish-ready pieces per week (blog posts, service pages, location pages, landing pages), with AI assistance.
- Take full ownership of link building, including outreach, guest posting, digital PR, broken link building, HARO, manufacturer dealer pages, and local sponsorships.
- Develop and execute content and on-page SEO strategy, including keyword research, topical authority building, content refreshes, and gap analysis.
- Set the editorial calendar and manage internal linking strategy.
- Develop schema strategy, deciding on types, fields, and content.
- Manage local SEO efforts, including location page strategy, citation management, NAP consistency, and Local Pack ranking factors.
- Take over Google Business Profile strategy and oversight within the first 90 days.
- Conduct strategic and content SEO audits (link profile, content gaps, competitor positioning, on-page performance, topical authority).
- Perform strategic interpretation of Google Search Console data to identify trends, gaps, and opportunities.
- Provide clear weekly tactical updates and substantive monthly performance reports on organic traffic, search visibility, local performance, backlink growth, content output, link building results, and competitor analysis.
Benefits
- Full-time employment
- 100% remote work
- Independent contractor role
- Paid through a global payroll partner
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
