Senior Scientific Content Writer

ramarketing • Cambridge, MA

3d • £36,000 - £44,000 • Remote

About The Position

A senior member of the content delivery team, helping to shape processes, develop our content offering and provide coaching to the team to deliver world-class content for clients. The senior scientific content writer takes a lead on strategy across key clients and is a role model in the creation of high-quality copywriting across multiple channels to support client marketing goals.

Requirements

• Experienced B2B copywriter or similar, ideally in the pharma/biotech sectors
• Strong content strategy ability
• Leadership skills with a focus on coaching, mentoring and driving performance
• Creative and versatile writing skills
• Strong deadline management skills
• Excellent research skills
• Flawless proofreading/editing skills
• Strong cross-channel content strategy development skills
• Commitment, drive and a passion for their craft.
• Someone who wants to get stuff done.
• Someone who wants to learn and support their team to do the same.
• Acts with utmost integrity and professionalism.
• Able to communicate effectively and authentically both face-to-face and via different mediums.
• A natural desire to continually learn and improve both their teams and themselves.
• Highly resilient in a fast-paced global environment and able to embrace change.
• Driven to be the best and support others to be the best too.
• Gets a kick out of delivering results to clients.
• Energetic outlook, engaging team player and positive approach to life and work.
• Attitude is everything.
• Love to challenge each other, work hard and find better ways of doing things.

Nice To Haves

• Introduction and use of relevant tools and software
• Initiatives leveraging artificial intelligence (AI) to improve content generation, review and quality control efficiency
• Gathering information from the digital team to help develop content strategies
• Upskill in non-scientific areas, including digital marketing (e.g., search engine optimisation [SEO], content generation for account-based marketing [ABM], and content strategy)

Responsibilities

• Lead the development of strategic, multi-channel content plans based on client goals and target audience.
• Anticipate needs, identify trends, and develop long-term content strategies for clients.
• Proactively research new developments in the space, industry trends and competitor activities.
• Identify opportunities for new content or campaigns.
• Develop and oversee the implementation of content strategy frameworks and plans across client accounts.
• Interview SMEs and develop content themes and topics to guide campaigns.
• Review and consider competitor content in the creation of client strategies.
• Regularly review client content strategies and analyse performance to identify and share key learnings.
• Have a strong understanding of a client’s wider marketing objectives and ensure our content supports them.
• Have a strong understanding of clients' businesses, goals, needs, pain points, likes and dislikes, and customers, including the creation and updating of client induction decks.
• Keep up to date with content trends and use this insight to evolve our offering.
• Play a leading role in client content workshops.
• Support with market and client research.
• Contribute to the development of and participate in pitches when required.
• Proactively identify and resolve potential issues, ensuring that projects are delivered on time and within budget.
• Identify, drive and own initiatives that work towards the future vision of the content team and business.
• Take part in training to upskill in non-scientific areas, including digital marketing (e.g., search engine optimisation [SEO], content generation for account-based marketing [ABM], and content strategy).
• Proactively organise training to upskill other content team members in these areas.
• Line management and mentoring of scientific content writers.
• Support the onboarding of freelance writers and act as a point of contact to ensure they have everything they need to complete a task.
• Support junior/new team members in the creation of content strategies.
• Support the business in the development of sector knowledge.
• Develop the content creation skills of more junior team members, including guiding the team on new content formats and their purpose.
• Ongoing coaching and mentoring of team members, including the creation and delivery of training.
• Support the account managers in effectively briefing content writers.
• Playing a key role in the peer review process, assisting with the review of technical/scientific content.
• Research topic areas – desk research, review of client’s existing content, competitors and editorial.
• Develop thought leadership angles.
• Write article pitches and abstracts.
• Develop SME questions.
• Interview SMEs.
• Develop content outlines and write content pieces.
• Review existing content and repurpose – changing tone, perspective, structure and angle where needed.
• Researching and drafting marketing materials including but not limited to: Brochure content, Infographics, Newsletters, Email marketing copy, Corporate presentations, Speaker presentations, Case studies, Video script.
• Researching and drafting blog content (including keyword optimisation).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed