Senior Salesforce Marketing Cloud Engineer

Pacific Life • Newport Beach, CA

3d • $167,670 - $204,930 • Onsite

About The Position

Pacific Life is seeking a talented Senior Salesforce Marketing Cloud Engineer to join their Salesforce Center of Excellence team in Newport Beach, CA. This new role will work closely with marketing leadership and business stakeholders to shape customer engagement strategy and guide the Marketing Cloud roadmap. The company emphasizes collaboration, innovation, and a purpose-driven career with support, balance, and resources to make a positive impact.

Requirements

• 7+ years of hands-on Salesforce Marketing Cloud experience.
• Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
• Strong SQL development skills for complex audience creation and data management.
• Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
• Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
• Strong understanding of data architecture, integration patterns, and customer identity management.
• Exceptional communication skills with the ability to engage both senior business leaders and highly technical engineering teams.
• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM.

Nice To Haves

• 10+ years of CRM, marketing technology, or related platform experience
• Salesforce Data Cloud implementation experience.
• Experience integrating Marketing Cloud with: Salesforce Sales Cloud, Service Cloud, Data Cloud, Snowflake, MuleSoft or other integration platforms
• Salesforce Marketing Cloud Consultant and/or Developer certifications
• Experience leading platform modernization or digital transformation initiatives.
• Experience in financial services, insurance, or other regulated industries with complex compliance requirements

Responsibilities

• Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
• Serve as a trusted advisor to marketing leadership and business stakeholders, helping shape customer engagement strategies and technology roadmaps.
• Design and implement sophisticated customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
• Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
• Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
• Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.
• Evaluate emerging Salesforce technologies and recommend innovative solutions that improve customer engagement and operational efficiency.
• Mentor developers, administrators, and technical team members while helping establish platform excellence across the organization.

Benefits

• Relocation assistance may be provided.
• Medical, Dental, Vision, and Wellbeing Reimbursement Account
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed