Senior Salesforce Developer, Marketing Cloud

REMAX•Toronto, ON

53d•$165,000 - $190,000•Remote

About The Position

REMAX is hiring a Salesforce Engineer with deep expertise in Salesforce Marketing Cloud to design, build, and scale our next-generation marketing and communications platform. This is a hands-on engineering position. The role is approximately 60% focused on Salesforce Marketing Cloud Engagement and 40% on the broader Salesforce ecosystem, with a strong emphasis on data integration, automation, personalization, and modular template development. You’ll partner closely with Marketing, Digital, and Business stakeholders to translate strategic goals into scalable, secure, and high-performing technical solutions. In addition, you'll play a key role in shaping the future state of REMAX’s Marketing Technology stack as Marketing Cloud continues to integrate more deeply with the core Salesforce Platform, Data Cloud, and Experience Cloud.

Requirements

Bachelor's degree in Computer Science, Information Technology, Marketing, Design, or related field (optional).
Salesforce certifications required: Marketing Cloud Engagement Developer or Marketing Cloud Engagement Administrator
5+ years of Salesforce development experience, with 3+ years of deep, hands-on Salesforce Marketing Cloud engineering.
Advanced proficiency in AMPScript, SQL, HTML, CSS, and responsive email development.
Strong experience with Journey Builder, Automation Studio, Contact Builder, and distributed marketing models.
Solid understanding of data modeling, segmentation strategies, and performance optimization in large-scale Marketing Cloud environments.
Experience integrating Marketing Cloud with Salesforce core orgs using Connect, APIs, and event-based patterns.
Ability to translate business and design requirements into clean, maintainable, production-ready code.
Comfortable collaborating directly with business stakeholders to drive strategic outcomes—not just complete tasks.

Nice To Haves

Certified Platform Developer, Platform Administrator, User Experience (UX) Designer
Revenue Cloud Consultant or Experience Cloud Consultant

Responsibilities

Serve as a technical thought partner to Marketing, Communications, IT, and Product leadership on roadmap, scalability, and platform evolution.
Build and optimize data models, Data Extensions, synchronized data, and segmentation logic to support advanced personalization and automation.
Design, develop, and maintain complex Marketing Cloud solutions using AMPScript, SQL, SSJS, and HTML/CSS.
Architect and implement Journeys, automations, triggered sends, and cross-channel orchestration with a focus on reliability, scale, and performance.
Develop dynamic, reusable email templates and content blocks, including modular frameworks that support distributed marketing and personalization at scale.
Translate design files and UX specifications into responsive, accessible, and brand-compliant Marketing Cloud templates.
Support data synchronization, event-driven triggers, and API-based integrations across the Salesforce ecosystem.
Contribute to broader communication strategies across Salesforce, including transactional messaging, preference management, and personalization services.
Help define the future-state architecture for Marketing Technology at REMAX as Salesforce continues to unify Marketing Cloud with the core platform.
Evaluate new Salesforce marketing capabilities and releases, including Data Cloud, AI-driven personalization, and next-generation journey orchestration.
Establish and enforce development standards, governance policies, and documentation practices to ensure scalable, maintainable, and compliant solutions.
Stay updated with the latest Salesforce technologies and recommend new solutions or enhancements.
Additional duties and special projects as assigned.