Senior Salesforce Business Systems Analyst

Cloudflare•San Francisco, CA

About The Position

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Available Locations: Austin, US, New York, US About the role The GTM Enterprise Applications is looking for a seasoned and certified Senior Salesforce Business Systems Analyst (BSA) to join our team and serve as a key techno-functional bridge between our Salesforce engineering team and our business stakeholders. The role of Senior Salesforce BSA entails utilizing the candidate's deep understanding of Sales and Marketing business processes to gather and evaluate user requirements, with the aim of providing comprehensive technology solutions that align with the business objectives of the revenue teams at Cloudflare. As a valued member of the core team, your responsibilities will involve document, synthesize requirements, solution design, development, and upkeep of the Salesforce platform and its associated technologies for the IT - GTM Enterprise Application’s department.

Requirements

Minimum 5 years of experience implementing, configuring and administering Salesforce and SaaS business systems with at least 3 years of Salesforce Sales and/or Marketing Cloud experience.
Proficient in the use of Salesforce Data Loader, Workbench and Excel to support data analysis & quality initiatives.
Detail-oriented, organized, self-motivated, hard working, and a great team player with excellent interpersonal skills
Excellent written and verbal communication skills required, including experience meeting with and presenting information to senior leadership
Salesforce.com certifications (Administrator, Advanced Administrator, Sales Cloud Consultant)
Passion for creating a frictionless end-user experience
Proven ability to work creatively and analytically in a problem-solving scenario
Strong knowledge and understanding of the Salesforce.com ecosystem and best-practices
Strong familiarity with GTM technologies, Salesforce & Integration Security best practices, and platform governance.
Excellent communication, presentation, and documentation skills with the ability to translate business needs into technical requirements.

Nice To Haves

Salesforce certifications strongly preferred.

Responsibilities

Manage Sales and Marketing technology projects and related impacts on GTM systems: developing requirements, designing functional solutions, prototypes & facilitate solution documentations. Ensure projects are completed with agreed upon scope, on time.
Collaborate with business partners to establish and document user stories, current and desired business processes, and functional requirements.
Deep experience in Solution design of Campaign to Order processes, Lead Generation and Management, Campaign attribution tracking, Sales Path/Process management.
Advance understanding of Salesforce automations such as Flow and overall point to click platform capabilities, Hands-on exposure related to Salesforce platform configurations with clear vision on how to design solutions for complex business use cases.
Effectively convey business requirements to technical teams to facilitate custom development and Unit and Smoke testing.
Contribute to cross-functional projects involving technical development, including Salesforce integration with native or 3rd & 4th party applications.
Foster collaboration with other Business Systems Analysts to review and identify overlaps in requirements internally with other BSA’s, and propose relevant technical solutions.
Be a trusted advisor and consultant to the business stakeholders and make recommendations for improvements to systems and processes to make processes and workflows more efficient and automated.
Create, maintain, and prioritize the Jira backlog according to business value through the life of the projects. Assisting with the elaboration of epics, themes, and features into user stories that are small enough, or granular enough, to be achieved in a single sprint.
Participating in Daily scrum, Sprint ceremonies, reveals, retrospectives and CAB’s – inspecting the product progress at the end of every sprint to accept or reject the work that has been done by the team
Demonstrate leadership and technical expertise by presenting tailored solutions to solve complex business requirements on the Salesforce platform and ecosystem
Design, prototype, and deploy scalable solutions using Salesforce AI capabilities (Einstein, GPT) and Agentforce automations, ensuring responsible governance, cross-functional alignment, and measurable improvements in workflow efficiency, data quality, and end-user productivity.
Create and maintain detailed technical documentation based on design specifications.
Take ownership of functional tasks and deliverables for the Salesforce Sales Cloud application, encompassing areas such as testing, training, reporting, support, and ongoing enhancements.
Use and recommend best practices while delivering scalable high quality solutions.
Providing support for production issues, including fixes across platforms and on-call responsibilities working with the production support team to ensure 24x7 availability of production systems.
Ensure adherence to IT General controls, including Change Advisory Boards (CABs), Documentation protocols, peer reviews, and CI/CD tooling such as Copado.
Collaborate closely with Sales, RevOps, Data Insights, Finance, Legal, and Security teams to deliver comprehensive solutions.
Foster collaboration with internal Business Systems Analysts to review and identify overlaps in requirements internally with other BSA’s, and propose relevant technical solutions.
Be a trusted advisor and make recommendations for improvements to systems and processes to make processes and workflows more scalable, efficient and automated.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.
Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!
The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave