Senior Sales Manager (HYBRID)

C-4 Analytics•Wakefield, MA

12d•Hybrid

About The Position

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market and to providing the highest levels of accountability and customer service. We are currently hiring for a Senior Sales Manager: HYBRID as we look to expand our team and support our growing roster of local and national clients. We’re looking for a process-driven, metrics-focused sales leader to take full ownership of one of our sales teams and its revenue engine. This role’s success is built on strong process discipline, accountability, and mentorship, as your energy comes from making other people better. Your primary objective is to ensure every rep executes the core proven non-negotiables that drive success, using a structured weekly cadence to create, nurture, and close new business across the entire sales lifecycle. You will lead a deeply consultative sales process, focusing on the daily coaching and execution needed to translate complex solutions into mission-critical business outcomes for your pod. We will prioritize local candidates who can commute to our office in Wakefield, MA. However, we are open to considering exceptional candidates who are not local.

Requirements

Bachelor’s Degree or an equivalent combination of education and professional training.
7+ years of combined inside and outside sales experience, specifically within the digital marketing and automotive industries.
5+ years managing B2B sales reps, having led a team of 5–10 quota-carrying representatives and leading them to achieve and exceed quota targets.
Proven history of successfully leading high-performing sales teams through key behavioral changes.
Must be process-driven and metrics-obsessed, comfortable running a structured daily/weekly/monthly cadence and reading a HubSpot or Salesforce dashboard like a coach reads game film.
Has run or worked inside a structured operating cadence (e.g., EOS, MEDDIC, scorecard-based reviews, weekly L10s) and is proficient with CRM tools like HubSpot or Salesforce as a manager—not just a user.
Energy comes from making other people better, not from being the top closer. Must be able to run a deal review without taking over the deal.
Comfortable holding people accountable, delivering hard feedback without flinching, and moving quickly on a bad fit.
Affinity for the auto industry or adjacent experience (e.g., dealer technology, digital media) is required, but deep expertise is not necessary.
Must possess a valid driver’s license and maintain a clean driving record.
Ability and willingness to travel up to 50% of the time, including regular travel to Wakefield, MA, to support client deals and company initiatives.
Exceptional written and oral communication skills with the ability to navigate diverse communication styles and build interest in complex digital solutions.
Ability to establish and maintain productive, collaborative relationships with stakeholders at all levels, both internally and externally.
A team-oriented mindset with the ability to work across departments to achieve collective goals.

Nice To Haves

Background in SaaS, digital media, or marketing services sales

Responsibilities

Fully manage, train, and mentor the sales team, ensuring all outreach, from cold calling to in-person presentations, aligns with company standards and proven methodologies.
Partner with internal stakeholders across Sales Ops, Marketing, and Business Development to drive territory management, target account development, and high-impact messaging for key markets.
Oversee the pipeline development process through hands-on leadership support with the team, ensuring maintenance of accurate CRM data, and completing all assigned tasks to support the execution of sales consultants.
Travel consistently with consultants to conduct deal reviews, intervene in stalled deals, and represent the company at high-stakes strategy meetings and trade shows. The goal is to coach the team to close, not to close for them.
Collaborate with Sales Operations and Presentation teams to ensure all sales tools and reporting reflect a strong ROI and the key strategies necessary to close the deal.
Support executive sales leadership and the executive team strategies by ensuring flawless execution and reporting from your sales team.