Senior Sales Manager (HYBRID)

C-4 Analytics•Wakefield, MA

15d•Hybrid

About The Position

C-4 Analytics is seeking a senior-level, high-impact sales leader to manage one of its sales teams. This is a hands-on role responsible for driving the revenue engine, managing and mentoring a team of Outside Sales Representatives, and overseeing the entire sales lifecycle. The role involves aggressive target account approaches, outbound contact strategies, and leading high-stakes calls. The Senior Sales Manager will lead a consultative sales process, translating complex solutions into business outcomes, with a focus on daily coaching and execution to drive tangible results. The position is based in Wakefield, MA, with a hybrid work option available. Local candidates are preferred, but exceptional non-local candidates may be considered.

Requirements

Bachelor’s Degree or an equivalent combination of education and professional training.
7+ years of combined inside and outside sales experience, specifically within the digital marketing and automotive industries.
5+ years of leadership experience managing high-performing sales teams.
Proven track record of selling digital products and navigating the automotive sector.
Exceptional written and oral communication skills.
Ability to establish and maintain productive, collaborative relationships.
High-level proficiency in project coordination, time management, and computer systems (e.g., Salesforce, HubSpot).
A team-oriented mindset with the ability to work across departments.
Must possess a valid driver’s license and maintain a clean driving record.
Ability and willingness to travel up to 50% of the time.
Commitment to meeting the company’s comprehensive core and role-specific competency models.

Responsibilities

Fully manage, train, and mentor the sales team, ensuring all outreach aligns with company standards.
Partner with internal stakeholders to drive territory management, target account development, and messaging for key markets.
Oversee pipeline development, ensure accurate CRM data maintenance, and support sales consultants.
Travel consistently with consultants to advance deals, close new business, and represent the company at trade shows.
Collaborate with Sales Operations and Presentation teams to optimize sales tools and reporting.
Support executive sales leadership by ensuring flawless execution and reporting from the sales team.