Senior Sales Lead, Custody & Wealth Management

Kraken

About The Position

Payward, the parent company of Kraken, is seeking a Senior Sales Lead for Custody & Wealth Management to lead go-to-market efforts for Payward's custody offering. This role involves both institutional custody sales to various financial businesses and developing B2B2C wealth solutions where clients can offer embedded custody and digital asset solutions under their own brand. The position reports to the Global Head of Sales, Payward Services, and acts as a senior individual contributor, collaborating closely with Solution Engineering, Product, Legal, Compliance, and Onboarding. The role will also influence product roadmap discussions by representing the custody and wealth market.

Requirements

7+ years of experience building and scaling B2B or B2B2C revenue organizations within digital asset custody, Wealth management, traditional custody and asset servicing, or regulated financial infrastructure.
Proven track record closing and expanding complex, long-cycle mandates with institutional clients where security, regulatory, and operational diligence sit at the center of the buying decision.
Deep understanding of the wealth management space, how institutions actually select a custodian, risk and investment committees, operational due diligence, asset segregation and bankruptcy remoteness, insurance, audit and control reporting, and multi-custodian mandates.
Deep experience structuring custody economics: AUC-based pricing, minimums, revenue-share models, and multi-product commercial agreements.
Strong commercial judgment, negotiation skills, and executive presence at the C-suite and board level.
Experience building and leading high-performing global Sales and BD teams.
Demonstrated ability to implement AI-first sales tooling, CRM discipline, and scalable go-to-market systems.
International experience strongly preferred; US and European market knowledge.
Genuine conviction in crypto and the future of financial market infrastructure or deep, transferable expertise from traditional custody, fund services, or prime brokerage with a clear path to crypto fluency.

Nice To Haves

Direct experience selling qualified custody, staking, or prime brokerage services to institutional clients.
Relationships across the institutional service provider ecosystem: fund administrators, auditors, consultants, transfer agents, and ETF issuers.
Working knowledge of institutional key management (MPC, HSM, multi-sig), cold storage architecture, off-exchange settlement, and collateral mobility.
Familiarity with KYC/AML frameworks and digital asset licensing regimes across multiple jurisdictions.
Experience scaling a B2B sales motion from founder-led or relationship-led origination to a structured, team-driven engine.
Experience selling into token issuers, foundations, and protocol treasuries alongside traditional financial institutions.
Exposure to staking economics, validator operations, and the reporting institutions expect around both.

Responsibilities

Lead and help define the global GTM strategy for Custody across institutional segments, asset managers, ETF and fund issuers, hedge funds, market makers and prop firms, banks and wealth platforms, corporates and treasuries, family offices, token issuers and foundations, and exchanges requiring third-party custody.
Grow assets under custody and custody revenue as the primary outcomes, with clear ownership of targets, forecasting, and pipeline discipline.
Develop commercial frameworks across custody, trading, and yield products including vaults and staking.
Lead revenue across a range of relationships from long cycle RFP driven enterprise mandates to mid-market motion for funds, corporates, and crypto-native clients who need to onboard fast.
Own the full client lifecycle from qualification and diligence through agreement negotiation, onboarding, and expansion into staking, trading, collateral, and settlement.
Build and scale a revenue growth in the custody and wealth management vertical across a global Sales and BD organization, with an AI-first approach to tooling, pipeline management, and operational efficiency.
Establish Payward as the default custodian across the institutional ecosystem, fund administrators, wealth managers, family offices, consultants, prime brokers, OTC desks, and the service providers who shape custodian space.
Partner cross-functionally with Product, Engineering, Security, Legal, Compliance, Risk, and Finance to align commercial strategy with platform capability and the regulatory perimeter of each entity.
Expand Payward's custody footprint across the UK, Europe, US and APAC and other priority markets, with a clear view on licensing constraints and how to sequence market entry.
Feed the product roadmap with structured client demand: asset and chain coverage, staking, reporting and integrations, collateral mobility, and off-exchange settlement.