Senior Regional Marketing Specialist

UL Solutions•Northbrook, IL

2d•Hybrid

About The Position

The Senior Regional Marketing Specialist supports the development and execution of regional marketing strategies for a designated country, solution portfolio, or business segment. This role helps generate actionable customer, market, and competitive insights to inform go-to-market plans, regional priorities, and growth opportunities. The individual executes integrated marketing programs aligned with global campaigns while supporting localized solution campaigns and business market engagement initiatives that drive customer awareness, demand, and revenue growth. Working closely with global, regional, and local stakeholders, the Senior Regional Marketing Specialist ensures effective alignment between local activities and broader business, brand, and marketing strategies. The role contributes to campaign planning, budgeting, performance measurement, reporting, and optimization, helping to deliver measurable business outcomes and strengthen market presence within their assigned area of responsibility.

Requirements

5+ years of relevant experience in field marketing, regional marketing, integrated campaigns, demand generation, or related disciplines.
Demonstrated experience independently developing and executing multi-channel programs.
Strong customer and market orientation with the ability to connect market needs to business priorities.
Knowledge of integrated campaign planning, localized activation, customer journeys, and channel strategy.
Ability to collaborate across Sales, Regional Leadership, Brand Marketing, Product Marketing, Solution Marketing, Demand Generation, Account-Based Marketing, Communications, and agency partners.
Ability to interpret campaign, channel, pipeline, and program performance and translate findings into recommendations.
Clear communication, project management, adaptability, stakeholder management, and disciplined execution.

Responsibilities

Evaluate market dynamics and translate insights into marketing recommendations.
Supports execution of demand generation program tactics, such as social marketing, content creation, and event marketing.
Create localized narratives and ensure message consistency across touchpoints.
Partner with Demand Generation on integrated campaign development and execution.
Lead content adaptation, launches, events, partner marketing, and customer engagement.
Analyze results and optimize programs, channel mix, and investment.