Senior Regional Marketing Manager

Convergint•,

17d•Hybrid

About The Position

This is a remote or hybrid role within a highly matrixed, collaborative environment across regional and global teams. The position requires approximately 25-30% travel to support events, field activation, planning sessions, and stakeholder meetings.

Requirements

Regional Marketing Strategy & Planning
Campaign Portfolio & Market Activation
Events & Field Marketing
Partner Marketing & MDF Coordination
Services / Offer Support & GTM
Internal Communications & Regional Cascade
Measurement, Reporting & Operational Excellence
Cross-Functional Collaboration
Budget Ownership & Investment Management
People Leadership & Team Development

Responsibilities

Lead the marketing strategy, annual plan, and quarterly priorities for the assigned sub-region, vertical, or priority market cluster, translating Convergint's global integrated marketing direction and regional growth priorities into clear activation plans.
Own the operating rhythm for the assigned scope, including intake, prioritization, weekly/biweekly check-ins, monthly performance reviews, and quarterly business reviews.
Maintain the integrated calendar, scorecard, and plan-on-a-page to provide clear visibility into what is running, when, why, and what is required.
Make tradeoff and prioritization recommendations across markets, campaigns, events, partner activity, budget, and team capacity, and escalate conflicts or disconnected one-offs as needed.
Advise senior regional and sales leaders on market opportunities, risks, capacity constraints, investment decisions, and resource needs.
Direct the portfolio of integrated campaigns, field marketing, and market-specific activations for the assigned scope.
Translate global campaigns into market-level plans, including objectives, audiences, channel mix, localization requirements, sales enablement, and timing.
Partner with sales and regional leadership to identify priority verticals, accounts, and customer segments that require marketing support.
Drive field adoption by setting clear standards for what to run, when to run it, how to execute, and how to measure success using approved tools, templates, and playbooks.
Maintain messaging, brand, and localization consistency through COE-approved pathways while allowing for market nuance where appropriate.
Set the event and field marketing plan for the assigned scope in partnership with sales, regional leadership, global events, and relevant COEs.
Prioritize the event portfolio based on business impact, pipeline potential, strategic accounts, partner alignment, customer engagement, and brand presence.
Ensure each major event has defined objectives, audience targets, partner participation, pre-event promotion, sales follow-up motion, and success metrics.
Own standardized post-event debriefs and readouts to evaluate outcomes, pipeline influence, lessons learned, and future investment recommendations.
Lead partner marketing activation within the assigned scope under established governance, including MDF/funding rules, approvals, brand standards, partner participation, and reporting.
Ensure regional teams understand the MDF model, including what should be routed through Global Marketing and when local CTC-specific partner activity is appropriate.
Coordinate with global partner marketing, sales, and regional stakeholders to align partner activities to priority campaigns, events, verticals, and market needs.
Flag misaligned partner requests early and recommend alternatives that support the regional plan and company standards.
Partner with offer owners, services leaders, sales, and COEs to bring priority services and offers to market through consistent messaging, packaging inputs, launch planning, and go-to-market activation.
Identify regional proof points, customer stories, vertical nuances, and market insights that strengthen relevance while maintaining core global positioning.
Ensure the minimum viable asset set, sales enablement, launch communications, and adoption plan are in place for regional execution.
Monitor market readiness and sales adoption for priority services and offers.
Own the cascade plan for global marketing updates and key initiatives within the assigned scope, ensuring message consistency, timing discipline, and leader readiness.
Equip the in-region team, sales leaders, and regional business leaders with clear talking points, templates, and materials to support local communication and field execution.
Partner with HR and internal communications as needed to support colleague engagement tied to priority moments, campaign launches, major events, and business updates.
Own the scorecard and performance narrative for the assigned scope, connecting activity to adoption, engagement, pipeline influence, and business outcomes where available.
Set reporting standards for the in-region team and ensure consistent measurement, clean artifacts, on-time updates, and actionable insights.
Provide regular visibility to regional and global stakeholders on what is working, what is blocked, what is changing, and where decisions are needed.
Identify gaps in tools, process, reporting, and governance, and partner with COEs to improve scalability and consistency.
Serve as a senior regional marketing partner to global marketing COEs, sales leadership, regional operations, and business stakeholders to coordinate planning, execution, readiness, and performance management.
Influence stakeholders across a matrixed organization, creating alignment on priorities, dependencies, timelines, and decision rights.
Proactively manage risks, approvals, resource constraints, and cross-functional handoffs to keep delivery on track.
Reinforce the One Convergint operating model by championing standardization, governance, and connected planning across markets.
Lead, mentor, and develop the in-region team, creating clarity on priorities, roles, expectations, and decision rights.
Build team capability in campaign coordination, event support, partner marketing execution, asset and project management, stakeholder communication, and reporting discipline.
Establish team operating norms, prioritization standards, and quality bars to ensure consistent, reliable execution.
Serve as a player-coach to peer Regional Marketing Managers, modeling standards and helping raise the overall capability of the regional marketing function.
Support performance management, career development, and succession readiness.
Own and manage the marketing budget for the assigned scope in alignment with agreed business priorities and growth objectives.
Allocate and optimize spend across markets, channels, campaigns, events, and partner activity to maximize business impact and ROI.
Maintain clear budget planning, tracking, forecasting, and investment visibility for regional and global stakeholders.
Evaluate major investments for strategic fit and recommend shifts in spend toward agreed priorities and away from low-value or misaligned activity.