Senior Regional Marketing Manager - NY, NJ, PA

Algomarketing•New Work, NY

2d•Remote

About The Position

The Sr. Manager, Regional Marketing drives new patient acquisition and retention outcomes for their assigned region. This role collaborates with marketing channel owners on development and execution of data-driven strategies that deliver measurable growth through brand awareness, patient acquisition, retention improvement, and value-based care (VBC) membership expansion. This role requires executive presence to partner independently with market presidents, practice managers, and clinical leadership while leveraging centralized marketing resources and standardized campaign frameworks.

Requirements

Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.
5+ years of experience in a marketing role with proven track record of career progression required.
Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision making.
Work effectively with market presidents and C-suite stakeholders; influence without authority; navigate complex organizational dynamics.
Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPAA.
Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving.
Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively.
Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics platforms and CRM systems preferred.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Own market-level acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership; monitor daily performance metrics including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness.
Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions.
Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.
Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers; work directly with office staff on local events and community engagement.
Present strategies and results to senior leadership with data-driven insights; represent Marketing in regional leadership meetings, pulling in other members of the marketing team as needed.
Develop deep market understanding including competitive landscape, demographics, payer dynamics, and clinic capacity.
Build community partnerships and sponsorships; organize local events driving acquisition and retention
Coordinate with broader marketing team on local acquisition efforts, including local SEO, paid search, and social strategies.
Coordinate with SVP of Engagement and Retention on local retention efforts.
Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources.
Prepare performance reports showing acquisition, retention, campaign effectiveness, and event ROI; analyze attribution data and maintain event database.