Senior Regional Marketer, Sleep (West Region)

Axsome Therapeutics•Los Angeles, CA

1d•$180,000 - $205,000•Remote

About The Position

Axsome Therapeutics is seeking a Senior Regional Marketer (Sr. RMK) to be a field-based extension of the Sleep Marketing team. This role will focus on commercial KOL engagements with CNS experts to gain insights into national, regional, and local opportunities, provide a bridge between regional markets and headquarters, and regionally support the brand strategy and inform strategic direction. The Sr. RMK will also lead Peer to Peer speaker development, training, and support the execution of promotional programs and national and regional congress activity. This role will liaise with other field-based leaders, within approved SOPs, including but not limited to Field Medical, Sales, Training, as well as Corporate based colleagues in Marketing, Market Access, Market Research, and Medical Affairs, as appropriate. Additionally, the Sr. RMK will help develop and execute HCP marketing initiatives in line with brand strategies and objectives. This individual will report to the Senior Director, Regional Marketing for Neurology. This is a field-based position in the West Region that includes WA, OR, CA, NV, ID, MT, WY, UT, AK, HI, MN, ND, NE, IA, MO, KS, AR, OK, TX, NM, AZ, CO, MI, WI, IN, IL, MS, LA, AL. Candidates must live in the geography.

Requirements

Bachelor’s degree (required)
8 years of pharmaceutical industry experience
2 years of cross functional experience in at least 2 of the following areas: Field Sales, Field Sales Leadership, Product Marketing, Thought Leader Engagement, Key Account Management, Engagement with professional healthcare organizations
50-75% travel, by air or car, is regularly required
Demonstrated success and expertise with thought leader engagement, ad boards and speaker’s bureau- strongly preferred
Marketing, sales management, and/or extensive pharmaceutical product launch experience- strongly preferred
Proven ability to successfully manage accounts in a large geographical territory including both academic and community-based HCPs
Demonstrated ability to build productive stakeholder relationships internally and externally with impactful engagement tactics
Clinical knowledge and aptitude in complex/competitive disease states, preferably in the Sleep market.
Strong intellectual curiosity with a desire to continuously learn and improve by applying new knowledge and skills on the job and innovate with market dynamics
Highly collaborative with the ability to manage multiple projects simultaneously
Self-starter with strong organizational and planning skills. Able to determine effective approaches and take the appropriate action based on the available information/resources consistent with the over-arching strategy
Effective verbal and written communication skills

Nice To Haves

Graduate degree preferred

Responsibilities

Function as a thought leader liaison to key KOLs within the sleep community and build bridge to/from customer to Axsome Therapeutics
Develop and maintain KOL engagement plans and influence maps for thought leaders
Engage with KOLs at local, regional, and national congresses and advocacy events to discuss brand, disease state and commercial strategy as well as facilitate engagements and opportunities for executive leadership in support of marketing initiatives
Gather insights from key thought leaders to inform brand strategy and support development of content, tactics, and resources, when appropriate
Support cross-functional teams to gather key customer insights and input on the marketplace by garnering insights on commercial strategy, including designing local marketplace tactics, clinical messaging, access, and educational needs.
Supporting the execution of approved Commercial Advisory Boards
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Design, Facilitate, participate in, and attend advisory boards, where appropriate
Identify and develop HCP and access speakers to provide compliant, high-quality speaker programs on disease state, mechanism of disease, and product, when appropriate
Ensure appropriate and compliant execution of speaker programs
Monitor speaker performance at events and develops speakers to provide high quality promotional education through coaching as needed
Work with Marketing and contracted speakers to gain and synthesize feedback on current and future content development