Senior Regional Manager

Shoptikal•Green Bay, WI

17h•Hybrid

About The Position

Provide strategic leadership, coaching, and accountability to Regional Managers and Market Managers, building a strong leadership bench and ensuring consistent execution across all markets. Own performance across the assigned region by translating company strategy into clear priorities, establishing accountability, and driving sustainable results across sales, patient experience, staffing, and operational execution. Identify and develop high-potential leaders, strengthens succession plans, and creates a culture of continuous learning, accountability, and high performance. Partner cross-functionally to translate enterprise initiatives into actionable regional plans, ensuring consistent execution while adapting strategies to the unique needs and opportunities of each market and Region.

Requirements

Bachelor’s degree in relevant business field or equivalent work experience
Combination of education and/or equivalent work experience in a related field
5+ years of multi-unit retail management experience
Demonstrated ability to coach, develop, challenge, and inspire leaders while building a strong pipeline of future talent
Demonstrated commitment to delivering an exceptional customer and patient experience while balancing business performance
Proven ability to lead, coach, and build teammate relationships in an environment of fast change; must be able to direct, and motivate a diverse teammate population
Strong ability to manage multiple markets, priorities, projects, and competing demands while maintaining focus on the highest-impact opportunities
Strong analytical and critical thinking skills with the ability to identify root causes, remove barriers, and develop sustainable solutions
Able to work collaboratively in a matrix environment
Strong verbal and written communication skills with the ability to communicate effectively with senior leadership, field leaders, and store teams.
Strong multi-tasking skills
Able to thrive within a fast-paced environment
Proficiency in Microsoft Office Suite of programs
Ability to effectively communicate at all levels within the organization through written and two-way verbal communication
Able to sit or stand for extended periods of time
Able to operate various office equipment (e.g., personal computer, telephone, fax machine, copier, etc.)
Able to read and write at a high school graduate level
Able to lift 10 to 20 pounds
Able to view/read computer screen for extended periods of time
Able to work normal and/or extended (evenings, nights, and weekends) office hours to meet established deadlines
Able to travel independently to support Company objectives and personal development

Nice To Haves

Optical Manager leadership experience preferred

Responsibilities

Own overall performance across the assigned region, establishing measurable goals and holding Regional Managers and Market Managers accountable for achieving sales, profitability, patient experience, operational, and productivity targets
Convert company strategy and initiatives into clear regional and market-level action plans, ensuring consistent execution while allowing leaders to address unique market opportunities and challenges
Regularly review financial, operational, and customer/patient metrics to identify trends, opportunities, and performance gaps. Partner with Regional Managers to develop and execute corrective action plans
Partner with senior leadership to support new store openings, market expansion, acquisitions, talent planning, and other strategic growth initiatives
Ensure Regional Managers and Market Managers effectively manage staffing, labor, scheduling, productivity, compliance, and other operational priorities within their markets
Work individually and cross functionally to develop and execute merchandise, operational, and customer service strategies to deliver planned sales, gross margin and EBITDA results
Execute quality center visits to validate patient/customer service standards are consistently delivered
Observe and review individual optician performance during visits and provide appropriate feedback and coaching
Establish and monitor center operations guidelines (i.e., appointment monitoring, daily system balancing, government, and state regulations)
Ensure operational exceptions are addressed and resolved
Facilitate ongoing process improvement
Stay up to date on competition within the region
Provide strategic leadership, coaching, and accountability to Regional Managers and Market Managers, ensuring they have clear expectations, priorities, and the tools necessary to lead their markets effectively
Serve as a key change leader by communicating organizational priorities, creating alignment, addressing resistance, and ensuring initiatives are successfully adopted across the region
Create a culture of ownership and follow-through by setting clear standards, monitoring performance, addressing gaps, and ensuring leaders take timely action to improve results
Identify, develop, and retain high-potential leaders across the region. Build strong succession plans and ensure leadership talent is prepared to support current and future growth
Collaborate with Operations, Professional Services, HR, Training, Finance, Marketing, Supply Chain, and other functional partners to remove barriers and support regional performance
Maintain regular market and store presence to observe execution, connect with leaders and teams, validate business priorities, and identify opportunities for improvement
Provide realistic parameters that allow teams to make decisions with accountability
Is accessible to teams and the rest of the organization
Provide proactive communication to centers and corporate partners
Resolve customer concerns promptly and positively
Work closely with Human Resources to develop and implement solutions related to staffing, recruiting, performance management, and employee relations
Oversee General Manager In Training program to develop bench strength within the region
Regularly evaluate optometrist, manager, and optician talent for current and future bench strength
Ability to understand financial statements, business drivers, KPIs, labor, productivity, and profitability and use data to drive decisions
Oversee financial operations of region by driving sales and managing expenses to plan
Identify exceptions and put appropriate action plans in place for resolution
Assist in accurate budget submission
Ensure centers follow applicable Federal and State laws including HIPAA, Fraud, Waste and Abuse, and Federally and State funded vision plan regulations
Ensure all applicable Optometric and Optician laws are followed
Ensure centers adhere to all company safety standards, policies, and procedures