Senior Regional Manager

Shoptikal, LLC • Deerfield, IL

1d • $132,000 - $198,000 • Hybrid

About The Position

Fielmann USA, Inc., a subsidiary of the German family-owned Fielmann Group, entered the US market in 2023 and has established a significant and expanding presence in American vision care. Operating under the Fielmann USA, Inc. umbrella, we bring together Shopko Optical and SVS Vision to create a vision care network of more than 220 locations across 17 states that combines digital innovation with in-person expertise. This multi-channel approach allows us to serve patients through both convenient digital sales channels and traditional optical locations nationwide. With a strong commitment to service and value, we offer comprehensive eye care services, quality eyewear and contact lenses to patients throughout the United States.

Requirements

• Bachelor’s degree in relevant business field or equivalent work experience
• Combination of education and/or equivalent work experience in a related field
• 5+ years of multi-unit retail management experience
• Demonstrated ability to coach, develop, challenge, and inspire leaders while building a strong pipeline of future talent
• Demonstrated commitment to delivering an exceptional customer and patient experience while balancing business performance
• Proven ability to lead, coach, and build teammate relationships in an environment of fast change; must be able to direct, and motivate a diverse teammate population
• Strong ability to manage multiple markets, priorities, projects, and competing demands while maintaining focus on the highest-impact opportunities
• Strong analytical and critical thinking skills with the ability to identify root causes, remove barriers, and develop sustainable solutions
• Able to work collaboratively in a matrix environment
• Strong verbal and written communication skills with the ability to communicate effectively with senior leadership, field leaders, and store teams.
• Strong multi-tasking skills
• Able to thrive within a fast-paced environment
• Proficiency in Microsoft Office Suite of programs
• Ability to effectively communicate at all levels within the organization through written and two-way verbal communication
• Able to sit or stand for extended periods of time
• Able to operate various office equipment (e.g., personal computer, telephone, fax machine, copier, etc.)
• Able to read and write at a high school graduate level
• Able to lift 10 to 20 pounds
• Able to view/read computer screen for extended periods of time
• Able to work normal and/or extended (evenings, nights, and weekends) office hours to meet established deadlines
• Able to travel independently to support Company objectives and personal development

Nice To Haves

• Optical Manager leadership experience preferred

Responsibilities

• Provide strategic leadership, coaching, and accountability to Regional Managers and Market Managers, building a strong leadership bench and ensuring consistent execution across all markets.
• Own performance across the assigned region by translating company strategy into clear priorities, establishing accountability, and driving sustainable results across sales, patient experience, staffing, and operational execution.
• Identify and develop high-potential leaders, strengthens succession plans, and creates a culture of continuous learning, accountability, and high performance.
• Partner cross-functionally to translate enterprise initiatives into actionable regional plans, ensuring consistent execution while adapting strategies to the unique needs and opportunities of each market and Region.
• Own overall performance across the assigned region, establishing measurable goals and holding Regional Managers and Market Managers accountable for achieving sales, profitability, patient experience, operational, and productivity targets.
• Convert company strategy and initiatives into clear regional and market-level action plans, ensuring consistent execution while allowing leaders to address unique market opportunities and challenges.
• Regularly review financial, operational, and customer/patient metrics to identify trends, opportunities, and performance gaps. Partner with Regional Managers to develop and execute corrective action plans.
• Partner with senior leadership to support new store openings, market expansion, acquisitions, talent planning, and other strategic growth initiatives.
• Ensure Regional Managers and Market Managers effectively manage staffing, labor, scheduling, productivity, compliance, and other operational priorities within their markets.
• Work individually and cross functionally to develop and execute merchandise, operational, and customer service strategies to deliver planned sales, gross margin and EBITDA results.
• Execute quality center visits to validate patient/customer service standards are consistently delivered.
• Observe and review individual optician performance during visits and provide appropriate feedback and coaching.
• Establish and monitor center operations guidelines (i.e., appointment monitoring, daily system balancing, government, and state regulations).
• Ensure operational exceptions are addressed and resolved.
• Facilitate ongoing process improvement.
• Stay up to date on competition within the region.
• Serve as a key change leader by communicating organizational priorities, creating alignment, addressing resistance, and ensuring initiatives are successfully adopted across the region.
• Create a culture of ownership and follow-through by setting clear standards, monitoring performance, addressing gaps, and ensuring leaders take timely action to improve results.
• Identify, develop, and retain high-potential leaders across the region. Build strong succession plans and ensure leadership talent is prepared to support current and future growth.
• Collaborate with Operations, Professional Services, HR, Training, Finance, Marketing, Supply Chain, and other functional partners to remove barriers and support regional performance.
• Maintain regular market and store presence to observe execution, connect with leaders and teams, validate business priorities, and identify opportunities for improvement.
• Provide realistic parameters that allow teams to make decisions with accountability.
• Is accessible to teams and the rest of the organization.
• Provide proactive communication to centers and corporate partners.
• Resolve customer concerns promptly and positively.
• Work closely with Human Resources to develop and implement solutions related to staffing, recruiting, performance management, and employee relations.
• Oversee General Manager In Training program to develop bench strength within the region.
• Regularly evaluate optometrist, manager, and optician talent for current and future bench strength.
• Ability to understand financial statements, business drivers, KPIs, labor, productivity, and profitability and use data to drive decisions.
• Oversee financial operations of region by driving sales and managing expenses to plan.
• Identify exceptions and put appropriate action plans in place for resolution.
• Assist in accurate budget submission.
• Ensure centers follow applicable Federal and State laws including HIPAA, Fraud, Waste and Abuse, and Federally and State funded vision plan regulations.
• Ensure all applicable Optometric and Optician laws are followed.
• Ensure centers adhere to all company safety standards, policies, and procedures.

Benefits

• 401K with Match
• Vacation Pay/Personal Day
• Volunteer Time Off
• Health, Dental, Vision, Life Insurance
• Short-Term & Long-Term Disability Insurance
• Unique Voluntary Benefits (i.e. Pet Insurance, Legal Services, Identity Theft Protection)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior