Senior Regional Manager, Retail Stores

YETI•Mount Tabor, VT

2d•$102,728 - $150,000•Onsite

About The Position

The Senior Regional Manager, Retail Stores is the multiplier of YETI's selling culture. This leader drives business performance through coaching, leadership, and accountability. They build capable Store Experience Leaders who create high-performing teams and deliver exceptional customer experiences. By staying connected to the business, asking the right questions, and developing leader capability, the District Manager helps teams focus on the behaviors that drive results while creating an environment where people and performance can thrive.

Requirements

10+ years of progressive retail experience, ideally within a CPG or consumer brand environment
5+ years leading multiple retail stores, including developing store leaders across a geographic district
Demonstrated success building high-performing selling cultures and driving conversion, average sale, and units per transaction
A coaching-oriented leadership style that develops others through guidance, accountability, and continuous feedback
Experience hiring, developing, and making difficult talent decisions
Strong business acumen, including the ability to interpret performance data, forecast results, and effectively manage labor and expenses
Ability to influence partners across functions and build strong working relationships without direct authority
Passion for the outdoors and the YETI brand
Ability to travel frequently throughout North America (including Canada)
Bachelor's degree preferred

Responsibilities

Coach the behaviors that drive results: Identify opportunities within each store, coach the behaviors and actions that improve conversion, ADS, and UPT, and hold teams accountable for both execution and outcomes.
Lead from the sales floor: Spend time selling alongside teams during store visits, demonstrating discovery, storytelling, and customization techniques that create stronger customer engagement and larger transactions.
Build selling capability: Develop Store Experience Leaders and their teams into product experts who confidently connect products, solutions, and experiences to customer needs.
Own district performance: Build district forecasts, establish clear priorities, and translate business insights into focused actions that drive consistent performance.
Activate local opportunities: Leverage product launches, seasonal moments, community engagement, and customer insights to maximize district sales and brand awareness.
Lead through coaching: Develop Store Experience Leaders through coaching, questions, guidance, and accountability, creating leaders who can independently solve problems and lead their teams effectively.
Maintain a strong field presence: Spend the majority of time in stores, ensuring every visit is purposeful, developmental, and focused on follow-through.
Attract and retain top talent: Build leadership teams that combine strong selling capability, operational excellence, and an authentic connection to the customers and communities YETI serves.
Build bench strength for growth: Develop Assistant Store Experience Leaders and Store Experience Leaders who are ready to take on expanded responsibilities and support future store growth.
Establish accountability: Set clear expectations, recognize strong performance, and address performance concerns quickly, consistently, and fairly.
Drive operational excellence: Partner with Home Office teams to ensure consistent execution of labor planning, scheduling, visual merchandising, compliance, inventory management, shrink control, and new store openings.
Influence across the business: Build strong partnerships with field peers and cross-functional partners, bringing the voice of the store forward while securing the support needed to drive results.
Provide field insight: Share customer, product, and market feedback with Merchandising, Planning, Marketing, and Operations to strengthen business decisions and improve execution.
Remove barriers to performance: Identify opportunities to simplify processes, improve efficiency, and create more time for leaders and teams to focus on selling and serving customers.