Senior Regional Director of Operations

Xponential Fitness•Irvine, CA

About The Position

The Senior Regional Director of Operations serves as the primary operational partner for our largest franchise organizations (Consolidators), working with their above-store and operations executive leadership across their portfolio to improve Unit Level Economics, drive ongoing test and learn plans, help identify opportunities within the portfolio, and co-develop brand best practices. This role also functions as a strategic lever for the Field Operations team — ensuring coaching and touchpoint frameworks are effectively deployed, simplifying studio-level execution, and architecting the operational playbook for 2027.

Requirements

10+ years of progressive experience in multi unit or franchise operations, including significant field operations leadership experience.
Proven experience partnering with large multi unit franchisees, consolidators, or complex franchise organizations.
Strong business and financial acumen, with experience using P&L, EBITDA, AUV, and unit economics to drive growth and profitability.
Demonstrated ability to translate data and field insights into strategic priorities, actionable plans, and scalable operational solutions.
Experience developing and implementing operational strategies, tools, processes, or playbooks across a field organization.
Exceptional communication, relationship management, and influencing skills, with the ability to build credibility with franchise owners and executive level stakeholders.
Strong analytical and problem solving skills, with the ability to identify systemic issues and develop proactive solutions.
Bachelor’s degree in Business, Operations, or a related field preferred; equivalent experience will be considered.
Willingness and ability to travel approximately 25% to 50%.

Nice To Haves

System-Builder, Not Fire-Fighter: Must dedicate roughly 70% of their time to building the systems that prevent problems before they start.
Credibility & Nuance: Must carry enough operator credibility to earn the trust of large-scale consolidators, paired with the emotional intelligence to navigate cross-functional dynamics between Brand Teams and Field Ops.
Radical Simplifier: Able to take a complex, 10-page spreadsheet or process and distill it into the single most important thing a franchisee needs to do this week.

Responsibilities

Act as the dedicated "quarterback" for assigned large consolidator groups, leading high-level P&L reviews, EBITDA optimization, Quarterly and Annual Business Reviews, and multi-unit scaling strategies.
Ensure consolidators use the Path to Profitability dashboard and core Xponential tools as decision-making drivers.
Identify systemic operational friction and design proactive interventions that safeguard studio health and long-term financial viability.
Partner with RVPs to roll out and "roadshow" RDO Field Ops alignment strategies, ensuring consistent language around studio KPIs and action planning.
Support rollout of the Studio Action Plan, helping RDOs shift from conducting audits to leading high-leverage, action-oriented coaching sessions.
Serve as the primary conduit for field intelligence, translating on-the-ground realities back to brand teams.
Audit current operational resources (Scorecards, FIT forms, Growth Planner) and lead the "Ruthless Simplification" of these tools.
Establish KPIs that isolate franchisee growth potential at the unit economic level, prioritizing metrics directly correlated to commercial growth, faster ramp to breakeven, and sustained incremental margin expansion.
Use KPIs to drive portfolio expansion through targeted acquisitions and new studio builds.
Proactively identify distressed assets via the At-Risk program and target high-growth trade areas where unit economics support a faster path to breakeven for consolidators.
Act as the strategic conduit between underperforming franchisees and consolidator groups to compress time-to-breakeven, mitigate closures, and optimize system-wide EBITDA.