Senior Region Sales Director, Dealer Business Operations

Ricoh•Atlanta, GA

3d•$170,000 - $190,000•Hybrid

About The Position

The position of Senior Region Sales Director (RSD) has a key leadership role with responsibilities focused on the Region, Channel Partners, assigned Technology Sales Consultants (TSCs), and Headquarters Business Development. The RSD is accountable for driving regional sales performance, channel partner engagement, major business initiatives, and successful execution of Ricoh strategic objectives. This position reports directly to the Region Vice President and works closely with Field Sales, HQ/Business Development staff, and sales leaders across other channels.

Requirements

BS degree or equivalent experience in Sales and Marketing.
Requires 10+ years of channel field sales experience; 5+ years with Ricoh US Dealers preferred.
3+ years of management experience in manufacturer channel sales.
Proven sales success.
Demonstrated ability to lead, influence, and collaborate successfully across a large, matrixed enterprise organization, aligning cross-functional stakeholders to execute strategic business priorities.
Driving technology services and solutions requirements, including customer engagement.
Ability to develop and strengthen relationships with channel partners and their clients across the assigned geography to support business growth and long-term account success.
Advanced negotiation and collaboration skills
Advanced verbal and written communication skills
Superior presentation skills
Strong balance of sales leadership and analytical capabilities
Strategic agility
Process-oriented mindset
Ability to utilize CRM tools to manage, measure, and plan business activities for the sales team; Salesforce experience preferred.

Nice To Haves

5+ years with Ricoh US Dealers preferred.
Salesforce experience preferred.

Responsibilities

Lead, coach, and develop a team of 4–5 Technology Sales Consultants (TSC 1 & TSC 2), ensuring consistent execution of dealer growth strategies and sales initiatives across the region.
Success is measured through quota achievement, improved dealer performance, stronger dealer relationships, effective business planning, and disciplined field execution that drives measurable results for both Ricoh and its dealer channel partners.
Direct ownership of the performance and success of the assigned TSC 1 and TSC 2 team, ensuring achievement of Ricoh sales objectives through coaching, accountability, business planning, and execution excellence.
Accountable for contributing to the achievement of regional sales objectives, including Hardware Sales revenue goals ranging from approximately $95M–$150M and Consumables Sales revenue goals ranging from $65M–$100M.
Serve as the regional representative within the Dealer Business Development organization and actively participate in developing go-to-market strategies, national programs, communications, resource utilization, and dealer events.
Partner with internal stakeholders and field leadership teams to identify opportunities, share best practices, and support strategic business initiatives across the region.
Regularly engage with dealer ownership, principals, and executive leadership in the field, building trusted relationships and maintaining strategic alignment.
Maintain dealer confidence, identify growth opportunities, and drive an improved dealer experience at the field level.
Work hand-in-hand with the TSC team to execute dealer initiatives, programs, promotions, and incentive opportunities.
Lead and direct the TSC team in major regional initiatives, planning activities, dealer programs, product launches, training efforts, and dealer development initiatives. Ensure CRM utilization and data quality standards.
Requires strategic thinking, sales leadership, negotiation skills, and the ability to influence dealers to preference Ricoh solutions in day-to-day selling activities.