Senior Quantitative Marketing Analyst (Customer Insights & Analytics)

M&T Bank • Baltimore, MD

23d • Hybrid

About The Position

The Senior Quantitative Marketing Analyst role is part of M&T’s Customer Insights & Analytics Organization. This position applies advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness. The analyst will develop materials that clearly communicate impact to business and marketing stakeholders. This role leverages complex data sources to evaluate campaign performance, optimize targeting strategies, and quantify marketing ROI, while partnering closely with Digital Marketing, Retail/Branch Banking, and Product teams. The position translates data into actionable insights and executive-level storytelling, supports data-driven decision-making, and ensures all analytics adhere to regulatory, risk, and governance standards within the financial services environment.

Requirements

• Bachelor’s degree and a minimum of 5 years of related experience, or in lieu of a degree, a combined minimum of 9 years higher education and/or work experience, including a minimum of 5 years related experience
• Experience with data analysis and statistical tools
• Experience working in large databases
• Familiarity with common programming languages
• Experience analyzing large data sets and explaining results of analysis through concise written and verbal communication as well as charts/graphs

Nice To Haves

• 6 or more years related work experience in data analysis
• Experience working with statistical analysis
• Expert skills in programming languages such as SQL, SAS, Python, or R
• Experience with one or more cloud databases
• Experience working within an agile environment
• Experience in quantitative finance or a related field, analyzing large and complex data sets, data reliability analysis, quality controls and data processing

Responsibilities

• Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking
• Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling) to measure marketing ROI and improve targeting strategies
• Analyze and optimize performance of digital marketing campaigns (e.g., paid media, email, web, mobile) and branch/sales associate-led marketing efforts; identify trends, anomalies, and drivers of performance across customer segments and channels
• Support and mentor junior analysts by providing guidance on analytical approaches, coding best practices, and effective communication of insights
• Develop and enhance dashboards and reporting solutions in partnership with Marketing teams, delivering intuitive views of marketing performance, KPIs, and customer insights for stakeholders
• Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.
• Identify risk-related issues needing escalation to management
• Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis.
• Identify risk-related issues needing escalation to management.
• Promote an environment that supports belonging and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

Benefits

• The pay range for this position is $113,300.00 - $188,800.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior