Senior Public Relations Specialist

FourLeaf Career•Bethpage, NY

10d

About The Position

The Senior Public Relations Specialist plans, develops, implements, and manages communications and public relations activities for internal and external audiences. The role covers corporate communications, presentations, website content, social media, and issue and crisis communications. It leads PR activities and brings additional work in-house while managing external partners as needed. The specialist represents FourLeaf with members, the community, and media, promoting consistent messaging and building, protecting, and enhancing the organization’s reputation. The role leads media relations, develops PR plans and materials, prepares leaders for media engagements, monitors coverage and trends, and identifies opportunities to increase visibility and positive exposure. It supports communications for organizational initiatives, events, community relations, government relations, and crisis response. The specialist collaborates across Communications, Marketing, Digital Strategy, Community and Business Development, and external partners, and contributes to employee engagement initiatives on the Connections internal communications platform.

Requirements

Bachelor’s degree in Communications, Public Relations, Issue Management, or a related field.
At least 4 years of public relations experience.
Strong written and verbal communication skills.
Project management skills.
Computer proficiency with Mac and PC, Windows, and the internet.
Skills using MS Excel, Access, PowerPoint, and Word.

Nice To Haves

InDesign, Photoshop, and Illustrator skills.

Responsibilities

Lead media relations, manage media requests, and develop and execute PR plans, taking an increasing lead on work historically supported by external partners.
Write PR communications for events and organizational initiatives, maintaining brand and messaging consistency.
Prepare key leaders for media interviews and events by developing key messages, talking points, and quotes.
Monitor media coverage, assess its impact, and coordinate with external PR partners as needed.
Manage PR activities for branch and corporate events, community relations, and government relations initiatives.
Develop and distribute information about FourLeaf to the media and community.
Maintain a PR engagement calendar and identify opportunities to increase media exposure and organizational visibility.
Develop clear, consistent content for different platforms and stakeholders that aligns with the organization’s brand and voice.
Coordinate external communications and social media messaging with external PR partners and internal teams.
Draft and edit press releases, media advisories, talking points, executive communications, articles, statements, pitches, and other PR materials.
Make communications materials available internally and externally in collaboration with relevant teams and partners.
Monitor news coverage, media trends, industry conversations, and emerging topics or issues relevant to the organization.
Conduct media research and identify relevant topics and storytelling opportunities, including through partner committees, organizations, and coalitions.
Build and maintain relationships with industry media and identify opportunities to increase positive exposure and brand awareness.
Support issue and crisis response communications, including drafting holding statements, messaging, employee communications, FAQs, talking points, and media materials in collaboration with involved teams.
Support and attend Community Engagement events as needed and participate in cross-functional planning teams.
Create employee participation initiatives on the Connections internal communications platform.
Support the broader Communications team’s initiatives, projects, and priorities with expertise and resources.