Senior Public Relations Specialist

FourLeaf Federal Credit Union•Town of Oyster Bay, NY

10h•$74,721 - $89,666

About The Position

The Senior Public Relations Specialist plans, develops, implements, and manages communications and public relations activities for internal and external audiences. Areas of work include corporate communications, presentations, website content, social media, and issue and crisis communications. The specialist leads PR activities, takes on an increasing share of work previously handled by external partners, and manages those partners as needed. The role represents FourLeaf with members, the community, and media, promoting a consistent narrative and building, protecting, and enhancing the organization’s reputation. The specialist leads media relations and PR planning; prepares leaders for interviews and events; manages PR for corporate and branch events and community and government relations initiatives; and creates communications for a range of platforms and stakeholders. The role drafts and edits PR materials, monitors news and industry trends, identifies storytelling and visibility opportunities, and assists with crisis and issue response. It also supports community engagement, employee initiatives on the Connections internal communications platform, and broader Communications team priorities.

Requirements

Bachelor’s degree in Communications, Public Relations, Issue Management, or a related field.
At least 4 years of public relations experience.
Strong written and verbal communication skills.
Project management skills.
Computer proficiency with Mac and PC, Windows, and the internet, plus skills in MS Excel, Access, PowerPoint, and Word.

Nice To Haves

Skills in InDesign, Photoshop, and Illustrator.

Responsibilities

Lead media relations and manage media requests; develop and execute PR plans and assume an increasing lead on activities previously supported by external partners.
Write and develop PR communications for events and organizational initiatives, maintaining consistency with the brand and messaging.
Prepare key leaders for media interviews and events by developing key messages, talking points, and quotes.
Monitor media coverage, assess its impact, and coordinate with external PR partners as needed.
Manage public relations for branch and corporate events, community relations, and government relations initiatives.
Develop and distribute information about the organization to the media and community.
Maintain a PR engagement calendar and proactively identify opportunities to increase media exposure and organizational visibility.
Develop content for varied platforms and stakeholders, ensuring clear, consistent messaging aligned with the organization’s brand and voice.
Collaborate with external PR partners, Marketing, Digital Strategy, and Community and Business Development to coordinate external communications and social media messaging.
Draft and edit press releases, media advisories, talking points, executive communications, articles, statements, pitches, and other PR materials.
Make PR materials available internally and externally as needed, working with Digital, Marketing, Epoch 5, media partners, or involved teams.
Monitor news coverage, media trends, industry conversations, and emerging relevant topics or issues; conduct media research and identify storytelling opportunities.
Build and maintain relationships with industry media and identify opportunities to increase positive exposure and brand awareness.
Assist with crisis and issue response communications, including holding statements, ongoing messaging, employee communications, FAQs, talking points, and media materials, in collaboration with involved teams, departments, and media partners.
Support and attend Community Engagement events as needed and participate in cross-functional planning teams.
Create internal initiatives that encourage employees to participate and support employee experience on the Connections internal communications platform.
Support Communications team initiatives, projects, and other priorities by providing expertise and resources.