Senior Public Relations Manager

Dixon Schwabl + Company•Town of Victor, NY

5d•$87,500 - $105,000•Hybrid

About The Position

The Senior Public Relations Manager will serve as DS+CO’s senior PR lead within Channel Strategy, responsible for leading client work and strengthening the agency’s public relations capability. We’re looking for someone who sees PR as more than media relations; someone who understands how earned media, reputation, executive visibility, thought leadership, content, creator relationships and emerging search and AI visibility work together to build authority and influence. This is a hands-on leadership role for someone who can counsel senior clients, shape strategy, develop compelling stories and remain close to the work. The Senior Public Relations Manager will also help ensure that PR is integrated into broader client planning and that its value is clearly demonstrated.

Requirements

Deep experience in public relations, earned media and reputation strategy.
The credibility and judgment to serve as a trusted senior-client counselor.
Exceptional writing, editorial judgment and story-development skills.
The ability to move comfortably between strategy and hands-on execution.
Experience leading work and coordinating colleagues, partners and external resources.
An integrated perspective and the ability to connect PR with content, social, paid media, brand, search and analytics.
Commercial judgment and an understanding of how agency services create value.
Confidence using data, measurement, technology and AI to strengthen the work.
The ability to create clarity, make sound recommendations and maintain high-quality client delivery.

Nice To Haves

Experience working within an agency environment
Familiarity with tools such as Jira, Workamajig, or similar workflow platforms
Interest in or experience using AI and emerging technologies to support project management and workflow efficiency

Responsibilities

Provide senior PR and reputation counsel to clients and internal teams, including guidance on high-judgment issues, executive positioning and reputation opportunities.
Lead the strategy and delivery of PR work, setting clear priorities, maintaining high quality and ensuring clients receive thoughtful, proactive ideas.
Bring strong editorial judgment and writing skills to the work, turning executive expertise, research and brand narratives into stories and content that earn attention.
Strengthen an integrated PR offering that connects earned media, reputation, thought leadership, creator and influencer relations, audience intelligence and emerging approaches to visibility.
Build and maintain trusted relationships with senior clients, media contacts and relevant external partners.
Bring PR into client planning earlier and work closely across Creative and Content Strategy, Social, Paid Media, Brand Leadership, Research and Analytics, SEO and New Business.
Establish meaningful measures of success and help clients understand what results mean, what was learned and what should happen next.
Identify opportunities to grow existing client relationships, contribute to new business and develop repeatable, commercially valuable PR services.
Establish clear workflows and quality standards, coordinating internal contributors, external specialists and flexible resources as needed.
During the first six to nine months, the focus will be on ensuring continuity and quality across active client work while establishing a strong operating foundation. This includes assessing how current services are delivered, valued and measured; identifying opportunities or capability needs; and establishing clear priorities for the PR offering.