Senior PR Manager, Consumer Lifestyle Team
About The Position
The Brand Guild is seeking a Senior Public Relations Manager to join its Consumer Lifestyle team and help lead a portfolio of culture-shaping consumer brands. This role serves as a day-to-day client contact and strategic thought partner, developing communications strategies and executing media campaigns for clients in the consumer lifestyle space. The manager builds a thorough understanding of each client’s business, industry, products, customers, and competitors; prepares spokespeople for media opportunities; conducts proactive outreach; and develops communications materials and reports. The role also includes mentoring and managing junior staff and interns, maintaining media relationships, researching communications topics, and measuring results. The position is based in the company’s New York City office, with three days per week in the office.
Requirements
- At least 6 years of public relations experience working with consumer or lifestyle brands in an agency setting.
- Ability to independently manage multiple projects and clients.
- Ability to find and develop stories and drive visibility through major moments and ongoing pitches.
- Ability to support press initiatives through research, writing, and strategic thinking.
- Understanding of media needs and media relationships.
- Ability to work with all levels of the team, from interns to senior staff.
- Strong writing skills and ability to craft and execute stories from start to finish.
- Experience managing client accounts end-to-end, leading day-to-day communications, advising senior stakeholders, anticipating client needs, and identifying opportunities to grow partnerships.
- Experience developing communications strategy and executing campaigns and integrated media plans.
- Experience mentoring junior team members, delegating effectively, and overseeing work to ensure quality and results.
Nice To Haves
- Agency public relations experience is preferred.
Responsibilities
- Serve as the day-to-day contact and thought partner for a portfolio of consumer lifestyle clients.
- Develop a deep understanding of each client’s business strategy, industry issues, products and services, key customers, and competitors.
- Develop and drive communications strategies for a range of clients.
- Prepare spokespeople for media interviews by developing messaging and talking points and providing in-depth media training when required.
- Conduct proactive media outreach and prepare press releases, media briefings, messaging documents, coverage reports, and communications plans.
- Monitor editorial calendars and proactively pitch story ideas, news developments, and expert sources to the media.
- Mentor and manage junior staff members and interns.
- Develop and maintain strong relationships with regional and national press.
- Conduct in-depth research to support communications and messaging.
- Analyze, measure, and report on communications and media projects.
- Manage multiple projects and clients independently while overseeing execution and quality.
Benefits
- Annual professional development stipend, training programs, and mentorship opportunities.
- Fully paid medical, dental, and vision insurance.
- Flexible spending account (FSA).
- Life and disability insurance.
- 401(k) with a 4% match.
- Robust paid time off policy, including mental health days and Summer Fridays.
- Generous paid family leave.
- Hybrid flexibility with three in-office days designed for connection, collaboration, and creativity.
- Supportive, high-energy, people-first culture that values creativity, collaboration, and balance.
- Opportunity to work with leading consumer brands shaping culture.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
