Senior PR Manager, Consumer Lifestyle Team

The Brand Guild • New York, NY

7d • Hybrid

About The Position

The Brand Guild is seeking a Senior Public Relations Manager to help lead its Consumer Lifestyle team’s portfolio of culture-shaping consumer brands. The role serves as a day-to-day client contact and thought partner, develops communications strategies, leads media outreach and campaign execution, and builds strong relationships with regional and national press. The manager also mentors junior staff and interns and evaluates and reports on communications results. The position is based in the company’s New York City office, with three in-office days per week.

Requirements

• At least 6 years of public relations experience working with consumer or lifestyle brands in an agency setting.
• Ability to independently manage multiple projects and clients.
• Ability to find and develop stories and drive visibility through major moments and ongoing pitches.
• Ability to support press initiatives through research, writing, and strategic thinking.
• Understanding of media needs and media relationships.
• Ability to work with all levels of the team, from interns to senior staff.

Nice To Haves

• Agency public relations experience is preferred.

Responsibilities

• Serve as the day-to-day contact and thought partner for a portfolio of consumer lifestyle clients.
• Develop a deep understanding of clients’ businesses, strategies, industry issues, products and services, customers, and competitors.
• Develop and drive communications strategies for a range of clients.
• Prepare spokespeople for media interviews by developing messaging and talking points and providing in-depth media training when required.
• Conduct proactive media outreach and prepare press releases, media briefings, messaging documents, coverage reports, and communications plans.
• Monitor editorial calendars and proactively pitch story ideas, news developments, and expert sources to media.
• Mentor and manage junior staff members and interns.
• Develop and maintain strong relationships with regional and national press.
• Conduct research to support communications and messaging.
• Analyze, measure, and report on communications and media projects.

Benefits

• Annual professional development stipend, training programs, and mentorship opportunities.
• Fully paid medical, dental, and vision insurance.
• Flexible spending account (FSA).
• Life and disability insurance.
• 401(k) with 4% match.
• Robust paid time off policy, including mental health days and Summer Fridays.
• Generous paid family leave.
• Hybrid flexibility with three in-office days per week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed