Senior Project Manager

WPP Production•New York, NY

11d•$60,000 - $140,000•Hybrid

About The Position

About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. A Hybrid working model We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. What does a Senior Project Manager for Hex do at WPP Production? As Senior Project Manager for HEX, you will be at the operational heart of HEX Studio. You will drive the scoping, delivery, and scaling of highly experimental, AI-native production workflows, innovation workstreams, and commercial proofs-of-concept. To learn more about the Hex Studio: https://www.wpp.com/en/news/wpp-launches-hex-creating-a-new-kind-of-talent-pipeline-designed-for-the-ai-era. This role requires a rare blend of creative tech literacy, delivery discipline, and commercial acumen. You will act as the crucial translator between client/agency leadership and specialized technical teams (AI engineers, creative technologists, developers)—turning frontier tech ambitions into structured, high-impact deliverables on time and on budget.

Requirements

Practical understanding of modern generative AI tools, diffusion models, LLMs, agentic workflows, and real-time engines (e.g., Unreal Engine/Unity) applied to creative production.
Proven ability to bring structure, clarity, and control to highly complex, fluid, and experimental tech scopes without stifling creative innovation.
Rigorous budget management skills, with a track record of running $250K+ engagements profitably while managing complex resource models.
Exceptional communication skills with the ability to bridge conversation between technologists, creative teams, client leaders, and legal/procurement teams.
Comfort with ambiguity, rapid technological shift, and pioneering new delivery models in a high-growth studio environment.
Proven experience as a Project Manager or Producer in a creative agency, innovation lab, or creative tech studio.
Demonstrated experience delivering complex technical projects involving AI integration, custom workflows, or interactive technology from initial concept through to final deployment.
Track record of operating successfully across matrixed agency environments, client-embedded teams, and third-party tech partners.
Exposure to or practical experience with Agile, Scrum, or Kanban methodologies applied to creative technology.

Nice To Haves

Direct experience helping to define new commercial or operational models for creative production.
Experience building or managing production pipelines as the primary project deliverable.
Active personal engagement and ongoing experimentation with emerging AI models, tools, and developer platforms.

Responsibilities

Lead the project lifecycle for complex AI and creative technology initiatives—spanning generative AI asset pipelines, agentic tools, spatial/interactive experiences, and rapid prototyping.
Partner with technical leads to scope and build bespoke production workflows, ensuring fluid handoffs between traditional creative teams and AI-enabled pipelines.
Proactively identify, evaluate, and manage technical, legal, and operational risks inherent to working with beta software, emerging AI models, IP boundaries, and fluid technical scopes.
Serve as a trusted delivery partner for forward-deployed HEX teams, agency leads, and brand partners, articulating complex technical concepts into clear strategic choices and actionable milestones.
Guide clients and agency stakeholders through the shift toward AI-assisted workflows, building confidence in rapid iteration, experimentation, and iterative learning.
Take end-to-end accountability for project budgets ($250K+ individual budget size), managing resource allocation, burn rates, margin targets, and financial reconciliations with precision.
Adapt and apply Agile/Scrum frameworks tailored to creative technology R&D—balancing sprint speed and rapid feedback loops with commercial deadlines.
Establish standard operating procedures, pilot evaluation frameworks, and delivery playbooks for AI-native production within HEX.
Oversee post-project documentation, capturing learnings from pilot programs and R&D workstreams to scale successful AI workflows across WPP Production and the broader WPP agency network.