Senior Programmatic Analyst

CLICK HERE DIGITAL•Baton Rouge, LA

About The Position

A SENIOR PROGRAMMATIC ANALYST WILL MANAGE A PORTFOLIO OF KEY ACCOUNTS IN A VARIETY OF INDUSTRIES AND VERTICALS. THE IDEAL CANDIDATE WILL BE A SUBJECT MATTER EXPERT IN PROGRAMMATIC ADVERTISING AND SOLUTIONS (EX. DV360, CM360, GOOGLE ANALYTICS, GOOGLE TAG MANAGER, STUDIO, & GOOGLE WEB DESIGNER).

Requirements

Minimum 3 years of experience with Programmatic campaign management
Minimum 2 years with Connected TV management
Experience and strong understanding of programmatic advertising.
Experience and strong understanding of Connected TV advertising
Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt
Ability to analyze data sets and identify trends based on industry KPIs.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.
Excellent time-management and organizational skills
Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.
Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.
Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.
Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.
Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.

Nice To Haves

Google certifications (Google Analytics, Google Ads)
Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
Experience with paid search, paid social media, or CTV
Experience in automotive, legal, and/or medical verticals
Strong understanding of advertising and marketing principles, particularly for online audiences

Responsibilities

Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to:
Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.
Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.
Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.
Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks
Generate regular reports to monitor campaign performance and communicate key insights to clients.
Analyze large data sets to provide actionable insights and client-facing reports.
Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.
Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.
Provide oversight and troubleshooting support for programmatic accounts.
Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.
Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.
Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.
Perform additional duties as assigned.