Senior Programmatic Analyst

CLICK HERE DIGITAL • Baton Rouge, LA

1d

About The Position

A SENIOR PROGRAMMATIC ANALYST WILL MANAGE A PORTFOLIO OF KEY ACCOUNTS IN A VARIETY OF INDUSTRIES AND VERTICALS. THE IDEAL CANDIDATE WILL BE A SUBJECT MATTER EXPERT IN PROGRAMMATIC ADVERTISING AND SOLUTIONS (EX. DV360, CM360, GOOGLE ANALYTICS, GOOGLE TAG MANAGER, STUDIO, & GOOGLE WEB DESIGNER).

Requirements

• Minimum 3 years of experience with Programmatic campaign management
• Minimum 2 years with Connected TV management
• Experience and strong understanding of programmatic advertising.
• Experience and strong understanding of Connected TV advertising
• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt
• Ability to analyze data sets and identify trends based on industry KPIs.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
• Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.
• Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.
• Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.
• Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.
• Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.

Nice To Haves

• Google certifications (Google Analytics, Google Ads)
• Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
• Experience with paid search, paid social media, or CTV
• Experience in automotive, legal, and/or medical verticals
• Strong understanding of advertising and marketing principles, particularly for online audiences

Responsibilities

• Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to: Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.
• Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.
• Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.
• Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
• Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
• Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
• Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks
• Generate regular reports to monitor campaign performance and communicate key insights to clients.
• Analyze large data sets to provide actionable insights and client-facing reports.
• Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.
• Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.
• Provide oversight and troubleshooting support for programmatic accounts.
• Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.
• Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.
• Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.
• Perform additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed