Media Senior Associate, Programmatic

FanDuel • New York City, NY

1d • Hybrid

About The Position

Our roster has an opening with your name on it. We are currently looking for a Media Sr. Associate to help support our Programmatic In-house team, within US Casino Business unit. The role will lead in campaign strategy, execution, optimization and reporting across Programmatic channels (OLV, Audio, Display and Mobile) and select Direct Partnerships. The ideal candidate will have an understanding of the Programmatic landscape (DSP’s, SSP’s, 3rd party measurement platforms, digital media channels), a knowledge of performance KPI’s (CPM, CPA, ROAS), and strong budget management skills. You’ll work closely with other media channels (Social, Search, Traditional), internal Brand/Creative teams, Analytics, Media Ops, and external partners to ensure campaigns are set up for success and deliver against performance KPI’s. This position is ideal for someone who is curious, collaborative, analytical, detail-oriented, proactive, and passionate about digital advertising technology. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• Bachelor's degree with a strong academic record.
• At least 3 years of experience in media buying within a DSP; familiarity with DV360, Amazon DSP, or The Trade Desk is a plus.
• Experience managing paid video, mobile, display and audio campaigns end-to-end, including setup, optimization, and reporting.
• Strong understanding of performance metrics within digital media, with the ability to report insights (KPI performance, creative analysis, pacing, etc.).
• Possesses an analytical and proactive mindset — able to aggregate information from disparate data sources into clear, actionable insights.
• Willingness to learn and develop a strong understanding of auction models and bidding strategies across major DSPs.
• Able to work both autonomously and as part of a collaborative, cross-functional team.
• A clear communicator and multitasker, able to manage multiple deadlines and priorities across internal and external stakeholders.
• Exceptional attention to detail and organizational skills with a strong sense of accountability.

Nice To Haves

• Familiarity with DV360, Amazon DSP, or The Trade Desk.
• Experience with brand safety tools (IAS, DoubleVerify) and tag management platforms (Flashtalking) is a plus.
• Experience with ad serving or trafficking tools (Campaign Manager 360, DoubleVerify, IAS, MOAT).
• Familiarity with measurement and attribution platforms (Nielsen DAR, AppsFlyer, Kochava).
• Awareness of privacy-first media trends, identity solutions, and emerging programmatic channels (CTV, digital out-of-home).

Responsibilities

• Lead in the setup, trafficking, and monitoring of programmatic campaigns across multiple DSPs (DV360, The Trade Desk, Amazon DSP, etc.).
• Collaborate with internal teams to gather creative assets, troubleshoot campaign issues, and ensure timely and accurate campaign launches.
• Support campaign and creative QA processes, helping to build best practices for reporting and budget pacing.
• Work directly with platform representatives on tactical strategy, innovation opportunities, and creative best practices.
• Provide continuous assessment of digital media tactics, identifying opportunities for improvement and optimization.
• Develop and refine creative strategies and briefs designed to drive engagement and action across the full funnel.
• Optimize budget allocation across platforms and tactics to ensure the most efficient performance possible.
• Make thoughtful recommendations to key stakeholders to improve overall campaign performance and inform future planning.
• Oversee campaign and platform budgets, including weekly and monthly pacing, forecasts, and reconciliations.
• Partner with internal finance and analytics teams to ensure accurate spend reporting and budget accountability across platforms.
• Own and nurture relationships with external partners, evaluating new media opportunities and optimizing existing channels to achieve FanDuel’s business and marketing objectives.
• Collaborate cross-functionally with the creative, analytics, and marketing teams to align media execution with broader marketing goals.
• Work seamlessly in a fast-paced, dynamic environment, maintaining open communication and collaboration with internal stakeholders.

Benefits

• Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• 401(k) matching program.
• Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• Paid personal time off.
• 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level