Senior Program Manager

TELUSEdmonton, AB
Onsite

About The Position

The Strategic Program Manager – Mall & Events Channel is the operational and strategic leader for a high-growth indirect sales enablement program. You will drive the channel's evolution toward a 2026 target of 40K sales (+15% YoY growth) by establishing governance, vendor partnerships, and cross-functional alignment. This high-visibility role requires a strategic operator who builds structure from ambiguity and influences without authority. You will be accountable for unlocking program potential through disciplined management, data-driven decisions, and a relentless ROI focus. Collaborating across Sales, Finance, Channels, and Marketing, you will lead Eastern expansion, omni-channel pilots, contract negotiations, and the development of a robust ROI model to guide long-term strategy. As a foundational hire, you won't just manage a program—you'll define excellence. If you are energized by delivering measurable outcomes and building from the ground up, this role was made for you.

Requirements

  • Lead through influence in a matrixed environment, aligning diverse stakeholder groups — including Finance, Retail, Marketing, Channels, and external vendors — around shared program objectives
  • Build strong, trust-based relationships with senior leaders and cross-functional partners, fostering a culture of transparency in sharing risks, opportunities, and performance outcomes
  • Champion the program with confidence in executive forums, translating complex data and operational realities into clear, compelling narratives
  • Demonstrate exceptional program management discipline — building structure, governance, and accountability frameworks where they don't yet exist
  • Apply strong analytical and financial acumen to develop ROI models, breakeven analyses, and performance scorecards that drive sound business decisions
  • Navigate ambiguity with confidence, creating clarity and momentum in a program undergoing strategic evolution
  • Deliver excellent communication and presentation skills, crafting clear, concise, and compelling materials for all audiences, including executive leadership
  • Demonstrate creative problem-solving and a bias for action, proactively identifying gaps and piloting solutions that deliver measurable results
  • Bring a vendor management mindset — skilled at negotiation, contract analysis, and holding external partners accountable to performance standards
  • University degree in Business, Marketing, Entrepreneurship, or related field (MBA degree desirable)
  • 8+ years of progressive program or channel management experience, preferably in the telecommunications industry
  • Demonstrated ability to manage successful sales initiatives within cross-functional settings, collaborating effectively with marketing and channel teams

Nice To Haves

  • MBA degree desirable

Responsibilities

  • Own end-to-end program management for the Mall & Events channel, driving toward 40K total sales in 2026
  • Lead the development and implementation of a unified program scorecard with rep-level sales attribution, per-event targets, and location-tier performance benchmarks to replace manual reporting processes
  • Lead the design and implementation of vendor financial arrangements in partnership with Finance, establishing performance-linked compensation tied to TELUS ROI metrics
  • Analyze performance volatility and develop mitigation strategies to stabilize weekly RGU output and improve forecast accuracy
  • Develop a data-driven location tiering model that incorporates TELUS performance inputs to guide Mall selection, replace underperforming locations, and optimize geographic footprint
  • Lead pilot design and execution in partnership with cross-functional teams, exploring staffing and channel integration models that optimize Cost of Acquisition (COA) and labor utilization
  • Build and implement a comprehensive TELUS Event ROI and long-term decision model to replace cost-and-revenue-potential-based decision-making with a rigorous, data-backed framework for staffing, location, and investment decisions across the program
  • Establish governance structures, measurement cadences, and formal interlocks with External Partners, Channel, Marketing, and Finance to create accountability and build the collaborative infrastructure necessary for program success
  • Represent the Mall & Events program in senior leadership forums, providing clear, data-driven updates on program performance, risks, and strategic direction
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