Senior Product Owner - Digital Channels
About The Position
The Sr Product Owner – Digital Channels is responsible for translating business needs into clearly defined product requirements that enable effective delivery across paid search, paid social, and programmatic channels. This role partners closely with stakeholders across Sales, Marketing, Analytics, and Engineering to gather, document, and refine product requirements, ensuring solutions align to business objectives and user needs. This individual leads discovery efforts by interviewing stakeholders, synthesizing feedback, and translating insights into structured epics, features, and user stories. The Sr Product Owner owns the product backlog, ensuring it is well-defined, prioritized, and actionable for delivery teams. This role includes light project coordination responsibilities to support delivery execution, working in partnership with Project Management resources to track progress, surface risks, and ensure alignment to timelines.
Requirements
- Bachelor’s Degree required.
- 10–15 years of experience in product ownership or digital product roles.
- Experience with Agile methodologies and cross-functional teams.
- Strong background in requirements gathering and backlog management.
- Strong requirements documentation discipline
- Experience conducting stakeholder interviews and discovery sessions
- Ability to write clear, testable user stories
- Strong facilitation and communication skills
- Understanding of digital channels (paid search, paid social, programmatic)
Responsibilities
- Partner with stakeholders to define business needs
- Conduct discovery through interviews and workshops
- Translate needs into structured product requirements
- Facilitate alignment sessions across stakeholders
- Act as central point of contact between business and technical teams
- Provide light project coordination (track progress, surface risks, support timelines)
- Own and maintain a structured product backlog
- Break down epics into detailed user stories
- Ensure stories are testable with clear acceptance criteria
- Ensure delivered capabilities align with Sales and Marketing needs
- Build knowledge of paid search, paid social, programmatic channels
- Validate delivery against requirements and acceptance criteria
- Track milestones and identify risks/dependencies
Benefits
- medical
- dental
- vision coverage
- generous PTO allowance
- life insurance
- employee assistance
- pet insurance
- annual bonus incentive program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
