Senior Product Marketing Specialist, AMS/DMS
Advantech•Tustin, CA
•$75,000 - $85,000•Onsite
About The Position
Advantech is seeking a Senior Product Marketing Specialist to own the planning and execution of marketing for our ACG product lines. This role builds the core marketing toolkit & materials to promote Advantech AMD/DMS service, leads Mission Critical vertical marketing, partners with our Lifecycle Marketing function to nurture and convert leads with a focus on key accounts, and develops localized content that supports our regional customization services. The role collaborates closely with product managers and vertical marketing teams across Medical, Mission Critical, and IEM markets.
Requirements
- Bachelor's degree in marketing or a related field.
- 5+ years of marketing experience, preferably B2B with an emphasis on high-tech or embedded technology fields.
- Proven experience owning GTM strategy and executing integrated marketing campaigns.
- Experience marketing to or supporting key accounts, ideally in mission critical, defense/military, or other regulated technology verticals.
- Strong content skills, with the ability to translate complex product information into clear, engaging messaging.
- Experience creating localized content for regional or customized offerings.
- Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, or similar.
- Proficiency with Microsoft Suite, Adobe Suite, and Google Suite.
- Strong communication, interpersonal, and cross-functional collaboration skills.
- Strong time management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Proven ability to prioritize and manage multiple projects and deadlines simultaneously.
Responsibilities
- Build and maintain a professional and consistent marketing toolkit, including sales kits, email campaigns, video, and digital materials for product introductions, adjusting content by vertical market as needed.
- Own Mission Critical vertical marketing, and partner with the Medical and IEM vertical teams on joint events such as webinars, solution days, and tradeshows, along with digital campaigns.
- Coordinate with HQ product managers to create marketing materials and stand up promotion events, including webinars and channel promotions, for Advantech AMD/DMS service and BABA capability.
- Own Server product marketing, including marketing material creation, webinars, solution days, and tradeshows, along with digital campaigns.
- Partner with Lifecycle Marketing to build and run lead nurture programs across the funnel, with a focus on supporting key accounts.
- Create and localize content to support Advantech's regional customization services.
- Define product positioning and messaging that differentiates from competitors and addresses target audience needs.
- Partner cross-functionally with Product, Sales, Design, and regional and global marketing teams to produce content, plan events, and track campaign performance.
- Manage budget and execute paid campaigns, email programs, web pages, and landing pages to generate and nurture demand.
Benefits
- Competitive salary dependent on experience (DOE)
- Winning culture with a friendly, team-oriented environment!
- Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
- Employee Assistance Program (EAP)
- 401(k) with company match
- Education & personal development reimbursement program
- Generous vacation and paid holidays package
- Company events, and lunches
- Work from home program – once eligible
- Referral Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
