Senior Product Marketing Partner

H&R Block•Remote, MO

1d•$101,200 - $161,900•Remote

About The Position

At H&R Block, the Senior Product Marketing Partner leads go-to-market strategy, positioning, messaging, and commercialization efforts for key Consumer Tax products, services, and experiences. This role serves as the bridge between Product, Marketing, Finance and Analytics to ensure product innovations and features are successfully brought to market and effectively adopted by customers. The Senior Product Marketing Manager develops market-informed strategies that drive awareness, consideration, conversion, retention, and long-term customer value. Reporting to the Director, Marketing Strategy - Consumer Tax, this role plays a critical part in translating business and product priorities into customer-centric marketing strategies that drive growth and strengthen H&R Block's competitive position.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related disciplines
Experience leading go-to-market initiatives and product launches within a consumer-focused organization
Strong understanding of product positioning, value proposition development, customer segmentation, and messaging strategy
Experience partnering with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment
Demonstrated ability to develop customer-centric marketing strategies that drive awareness, adoption, engagement, and business growth
Strong analytical skills with experience leveraging customer insights, market research, and performance data to inform decision-making
Excellent communication, presentation, stakeholder management, and influencing skills
Proven ability to lead complex cross-functional initiatives and manage multiple priorities simultaneously
Experience developing creative briefs and guiding integrated marketing campaigns from concept through launch

Nice To Haves

Master of Business Administration
Experience in a large matrixed marketing organization
Experience with franchised, multi-unit retail, financial services and/or seasonal businesses

Responsibilities

Lead go-to-market strategy and planning for Consumer Tax products, services, experiences, and key business initiatives
Develop product positioning, value propositions, customer messaging frameworks, and market narratives that clearly communicate customer benefits and business value
Partner with Product Management teams to understand product roadmaps, customer needs, and business priorities and translate them into effective marketing strategies
Create integrated launch plans that align Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders around successful market introductions
Develop creative briefs that guide campaign development and ensure marketing executions effectively communicate product value and customer benefits
Partner with Creative, Channel Marketing, CRM, Paid Media, and Content teams to ensure go-to-market strategies are activated consistently across customer touchpoints
Conduct customer, market, and competitive analysis to identify opportunities, inform positioning strategies, and improve product adoption
Define target audiences, customer segments, and market opportunities in partnership with Analytics and Audience Strategy teams
Collaborate with cross-functional stakeholders to develop marketing plans that support product launches, feature releases, seasonal initiatives, and business priorities
Monitor product performance, customer behavior, market trends, and competitive activity to identify growth opportunities and recommend strategic adjustments
Measure and evaluate launch effectiveness, adoption metrics, and marketing performance to drive continuous optimization
Present recommendations, business cases, launch strategies, and performance results to senior leadership and cross-functional partners
Support annual planning efforts by identifying growth opportunities, customer needs, competitive threats, and product marketing priorities