Senior Partner Marketing Manager

Mixpanel•New York City, NY

6d•Hybrid

About The Position

About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the Partner Marketing Team Senior Partner Marketing sits at the intersection of partnerships and demand generation. We turn Mixpanel's strategic, technology, and channel relationships into awareness, credibility, and pipeline, making sure every partner in the region has a marketing plan and a program behind it. About the Role We're looking for a Senior Partner Marketing Manager to own co-marketing strategy and execution across Mixpanel's North America partner ecosystem. You'll decide which partner relationships deserve investment, build the programs behind them, and make the case for tradeoffs when priorities compete. Reporting to the Director of Marketing, North America, you'll work closely with Partnerships, NA sales, and the regional marketing team, and you'll represent the region's needs to the global partner marketing function. This role owns ambiguous, cross-functional problems: which partners to prioritize, how to localize global programs without losing what makes them work, and how to prove partner marketing's contribution to pipeline.

Requirements

Experience building co-marketing programs with technology partners and enabling channel or reseller partners in B2B SaaS
A track record of leading complex, cross-functional programs from idea to measurable pipeline impact
The judgment to prioritize which partner relationships and programs are worth the investment, and to make that case to stakeholders
Experience operating inside a matrixed, global marketing org — localizing global programs for a region while feeding learnings back to the global team
Strong relationship-building instincts with both external partners and internal stakeholders across sales, partnerships, and marketing
A data-driven approach to proving impact, with comfort speaking to partner-sourced and partner-influenced pipeline
Strong writing and content instincts, with experience drafting co-branded, partner-facing assets
A collaborative, low-ego operating style — you earn trust through follow-through, not politics

Nice To Haves

Experience localizing marketing programs across multiple regions or markets
Familiarity with product analytics, developer tools, or technical B2B products
Experience mentoring or informally guiding regional partner marketers on programs or best practices
Established relationships with technology or channel partners in the product analytics or SaaS space

Responsibilities

Set the co-marketing strategy for Mixpanel's NA partner ecosystem, prioritizing partners and programs based on pipeline potential and sales priorities
Plan and lead joint programs webinars, launches, content, and campaigns that drive mutual pipeline with partners
Own the partner marketing calendar, aligning it with sales priorities and the broader NA campaign cadence
Lead the creation of co-branded content and assets case studies, one-pagers, sales decks, and web presence in partnership with each partner
Design and run field and event programs for key partners, including co-hosted events, joint sponsorships, and executive roundtables in target markets
Act as the primary marketing point of contact for NA partners, building the kind of trust that makes them want to build with us again
Localize global partner programs and assets for the region, then feed what's working (and what isn't) back to the global partner marketing team
Own partner marketing reporting define the KPIs that matter, measure partner-sourced and partner-influenced pipeline, and adjust programs based on results