Senior Product Marketing Manager

Vesync • Tustin, CA

1d • Onsite

About The Position

VeSync is seeking a Senior Product Marketing Manager to own the positioning, messaging, and product narrative for a new ecosystem at the intersection of wellness and technology. This role involves defining the target audience, understanding their needs, differentiating the product, and establishing credibility. The Senior Product Marketing Manager will collaborate cross-functionally to translate insights into product messaging and ensure consistency across all customer touchpoints, from initial interaction to membership.

This is a hands-on role where you will define and maintain the value proposition and positioning for a new brand and connected wellness ecosystem. You will conduct market, competitive, and customer research to validate positioning and ensure claims are evidence-based. You will also represent the customer, competitor, and category perspective in commercial decisions and develop the core messaging architecture, including the value proposition, message hierarchy, and approved terminology. Additionally, you will build a proof system to support brand claims, create reusable language and guardrails for partner teams (Content, PR, GTM, CX), and own product and feature launch messaging. You will also work with UX Research and Behavioral Science to translate user insights into product messaging and benefit framing, and support the articulation of subscription value across the customer lifecycle.

Requirements

• Bachelor's degree required.
• 6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands.
• Hands-on direct-to-consumer (DTC) experience.
• Proven track record defining a differentiated value proposition and taking a new brand or product to market.
• Demonstrated expertise defining differentiated positioning and evidence-based expectation framing, and building the messaging systems and proof frameworks behind them.
• Understanding of DTC, subscription, and membership models, including segmentation, cohort thinking, and lifecycle messaging.
• Comfortable with funnel and cohort data, and with using it to back positioning decisions with evidence.
• Ability to align partners across product, marketing, CX, and growth functions without direct authority.

Nice To Haves

• Masters/MBA or advanced degrees.
• DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred.
• Experience building a consumer brand from the ground up, including identity, positioning, and voice, is highly preferred.

Responsibilities

• Define and maintain the value proposition and positioning for a new brand and connected wellness ecosystem.
• Conduct market, competitive, and customer research to pressure-test positioning and ensure claims are evidence-based.
• Represent the customer, competitor, and category perspective in commercial decisions.
• Develop the core messaging architecture, including the value proposition, message hierarchy, and approved terminology.
• Create the evidence structure that makes a bold brand claim credible.
• Package positioning into reusable language and guardrails for partner teams to execute against.
• Own product and feature launch messaging, including release narrative, naming inputs, and launch copy foundations.
• Translate user insight into product messaging, benefit framing, and onboarding language.
• Support the articulation of subscription value across onboarding, activation, and membership.

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen

What This Job Offers

• Job Type: Full-time
• Career Level: Senior