Senior Product Marketing Manager

COREL

2d•Remote

About The Position

Parallels is seeking an experienced Senior Product Marketing Manager to join their global team and contribute to changing the way the world works with anytime, anywhere, any-device productivity. This role focuses on the Parallels Desktop product, with key responsibilities including elaborating use-cases, strengthening the brand story, and simplifying the value proposition. A significant priority will be enhancing Parallels Desktop growth through collaboration with online and channel teams. The position requires comfort with remote work and asynchronous collaboration due to the global nature of the team. Parallels emphasizes a culture of empowerment, flexibility, and a refreshed brand with strong leadership, encouraging employees to work when, how, and where they want.

Requirements

Strong analytical skills and use data to drive insights.
Ability to communicate effectively across both technical and non-technical audiences; able to simplify and structure complex technical messages.
Hands-on experience in content creation (blogs, slide decks, …) combined with strong story-telling skills.
5 years or more experience in Product Marketing, Product Management, or equivalent to IT solutions.
8-10 years of experience in the IT industry.
Hands-on technology skills are a must (I.e. You can install and use Parallels Desktop, you understand the technical foundations of the technology).
Strong project management skills and ability to manage multiple projects at the same time.
Hands-on experience with AI tools for marketing. You don't just know the buzzwords; you know how to use LLMs and other agents to work faster and smarter.

Nice To Haves

if you’re intermediate with a strong track record and are ready to take the next step, we want to hear from you!
Understanding the virtualization space and the enterprise developer ecosystem will be a plus.

Responsibilities

Be the voice of the customer and partner.
End-User Audience Strategy: Own the product marketing lifecycle for Prosumers (developers, power users, gamers, lines of business), Small/Mid-Size Businesses and Enterprise buyers. Define personas, identify pain points, and craft the narrative that drives adoption in these audiences partnering with Product Management
Partner Audience Strategy: Own the product marketing lifecycle for all RTM to include on-line stores (Parallels and 3rd party), Distribution, Resellers, retail and strategic partnerships. Define personas, identify areas of opportunity to leverage partners for scale and craft the narrative that drives growth in these RTM partnering with on-line sales and marketing and Channel Sales.
Translate roadmap and feature capabilities provided by Product management into meaningful messaging for customers, partners & sales.
Content for SEO & GEO: Develop content strategies optimized for both traditional Search Engine Optimization (SEO) and emerging Generative Engine Optimization (GEO). Ensure Parallels is the top recommendation in AI-driven discovery engines.
Sales & Partner Enablement: Build the "playbooks for success." Create sales tools, battle cards, and presentations that enable our Sales team and Partners to effectively position Parallels Desktop across all audiences.
AI-Driven Efficiency: Leverage modern AI tools to accelerate marketing workflows, from content drafting and image generation to data analysis and persona research.
Coordinate cross-functional teams (Product, Sales, Marketing, Customer Success) to ensure successful rollouts.
Manage new product launches releases from a sales & marketing perspective.