Senior Product Marketing Manager

Conga•Boston, MA

17d•$89,460 - $143,140•Onsite

About The Position

At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard. Conga lines up commercial operations so companies run as connected, smarter businesses. By unifying the people and processes that drive commerce, Conga aligns pricing, quoting, contracting, rebates, and communications so teams stay in sync and buyers keep moving forward. The result is trusted decisions, consistent buyer experiences, and profitable growth. More than 10,000 customers worldwide, including over 50% of the Fortune 100®, trust Conga when commercial complexity is high and global impact is on the line. As a Senior Product Marketing Manager, you’ll help define and execute the strategy for marketing our Manage and Fulfill products along with the Conga Platform and the Conga Cloud. The messaging about Conga and our value proposition helps drive the success of our Sales and Renewals teams. Being a Senior Product Marketing Manager means crafting and executing messaging, content and enablement to drive sales and customer success. This includes market segmentation, a deep understanding of customer needs across the buyers’ journeys, persona maintenance, compelling positioning and messaging content, partner programs, events, and sales enablement.

Requirements

5+ years of product marketing experience in the B2B SaaS space.
Marketing to business and IT decision makers.
Natural collaborator. You will lead and build these partnerships through influence and acknowledged expertise.
Clear, deliberate, and collaborative communicator. You are clear and concise when you speak and write -- and even creative in terms of ensuring your messages are received and understood.
Develop and communicate a deep understanding of market needs, pain points, use cases and business processes, including buyer personas, customer needs and technology ecosystems, complete with positioning and messaging, and product proof points.
Innovative and Proactive Planning. The market is constantly changing, along with the rules of how we use data to target. You take the initiative to research new tactics, detect and track trends to anticipate market and customer needs and find new ways to improve content effectiveness.
Product Expertise. Deeply understand your products’ capabilities and differentiators as well as relevant market trends and competitive landscape.
Excellent written and verbal communication skills.
Track record of analysis, insights, creativity, and results in a fast-paced work environment.
Exceptional project management and organizational skills.

Nice To Haves

Knowledge of the CPQ and Billing industry is a plus.
Knowledge of Configure, Price, Quote. The focus of this role is the Revenue Pillar.
Knowing the industry as well as the competitors in that market, to help drive messaging, product direction, and sales enablement is a plus.
Resourceful & Collaborative. At Conga, we achieve together-- when you have questions, you find answers; when you’re faced with challenges, you find solutions. You turn to a variety of resources, including your colleagues, professional network, Internet, articles, books -- whatever helps you get the job done. Then you apply that knowledge across the business where it makes sense.

Responsibilities

Help define and execute the strategy for marketing our Manage and Fulfill products along with the Conga Platform and the Conga Cloud.
Crafting and executing messaging, content and enablement to drive sales and customer success.
Market segmentation.
Deep understanding of customer needs across the buyers’ journeys.
Persona maintenance.
Compelling positioning and messaging content.
Partner programs.
Events.
Sales enablement.
Develop easily understood value propositions for different stakeholders in the buying process to enable the Sales organization to effectively deliver Conga’s value proposition.
Create fresh and compelling content and marketing assets that engage senior IT and business decision makers.
Lead cross-functional marketing initiatives that land on message, on time and on budget.