Senior Product Marketing Manager

HarperCollins Publishers•Boston, MA

1d•$120,000 - $135,000•Hybrid

About The Position

Harvard Business Publishing (HBP) is seeking a Senior Product Marketing Manager for Harvard Business Impact (HBI) – Education. This role is responsible for shaping the positioning, messaging, and go-to-market strategy for HBI's portfolio of higher education course materials and learning solutions. The goal is to drive awareness, adoption, engagement, and retention among educators and academic institutions. The ideal candidate will excel at the intersection of customer insight, product strategy, and growth, using educator feedback, market trends, and experimentation to refine product narratives, improve user experiences, and accelerate product success. This is a strategic role for a Product Marketing leader with expertise in product positioning, customer insights, product launches, adoption, and retention strategies. Prior experience marketing educational products, courseware, digital learning solutions, or academic publishing products to higher education faculty and instructors is strongly preferred.

Requirements

8+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or related product-focused roles.
Proven expertise in product positioning, messaging, customer insights, and go-to-market strategy for evolving product portfolios.
Experience driving product awareness, adoption, engagement, retention, and customer growth through data-informed decision making.
Strong analytical skills with experience defining, measuring, and interpreting KPIs related to activation, usage, adoption, retention, and customer success.
Demonstrated success partnering cross-functionally with Product Management, Sales, Customer Success, and other key stakeholders to influence product strategy and market outcomes.
Experience leading product launches, developing customer-centric value propositions, and translating customer needs into compelling product narratives.
A growth mindset with a passion for experimentation, continuous learning, and optimizing how products are positioned, adopted, and experienced.
Excellent communication, stakeholder management, and collaboration skills.
Strong understanding of how faculty, instructors, academic departments, and institutions evaluate, select, adopt, and utilize course materials and learning resources.

Nice To Haves

Experience marketing educational products, courseware, learning solutions, digital learning platforms, or academic publishing products within higher education.
Experience marketing and selling educational products, course materials, or learning solutions directly to professors, instructors, and higher education faculty.
5+ years of dedicated Product Marketing experience, with ownership of positioning, messaging, go-to-market strategy, and product launches.

Responsibilities

Own product positioning and narrative, including value proposition hierarchy, differentiation, and ecosystem positioning.
Define ideal customer profiles, primary use cases, and jobs to be done for educators.
Drive usage-led growth and adoption by understanding educator behavior, needs, and friction points.
Design and evolve product line growth and retention strategies (onboarding flows, activation moments, and educational training).
Lead new product launch strategies, planning, and measurement with a focus on adoption and learning cycles.
Define success metrics and feedback mechanisms to assess product performance and identify areas for iteration.
Partner with Product Management, Sales, and Customer Success to ensure teams understand product value, customer pain points, and objections.