Senior Product Marketing Manager

Questrade Financial Group•Toronto, ON

10d•CA$150,000 - CA$170,000•Hybrid

About The Position

Questrade Financial Group (QFG) is a financial services company that offers a range of services including investment, wealth management, mortgages, and real estate. They utilize cutting-edge technology and AI to enhance customer experiences and empower their teams. QFG is looking for a Senior Product Marketing Manager to lead the go-to-market strategy for their trading platforms and tools, targeting Canada's most active traders. This role involves understanding the needs of active traders, shaping product positioning, influencing the product roadmap, and driving market adoption and revenue. The position is within a diverse, inclusive, and hybrid workplace that values collaboration and innovation.

Requirements

5+ years of product marketing experience, preferably in fintech, financial services, brokerage, or trading platforms.
Proven track record launching products that drive adoption and deliver measurable business outcomes.
Fluency in the active-trading space, understanding traders' expectations around execution, tools, market data, options, and cost, and ability to translate platform capability into a compelling narrative.
Deep customer focus; engaging with traders regularly and translating feedback into resonant positioning.
Pride in being the voice of the active trader, advocating for their needs in product and strategy decisions.
Exceptional project management skills, leading cross-functional initiatives with multiple stakeholders and meeting ambitious deadlines.
Metrics-driven approach; defining KPIs, building measurement frameworks, and using data for decision-making and impact demonstration.
Strong performance in fast-paced environments, a bias for action, and clear ownership of outcomes.
Strong written and verbal communication skills, with the ability to influence senior stakeholders.

Responsibilities

Owning end-to-end go-to-market strategy for new trading features, platform enhancements, and pricing moves, grounding every launch in trader research and tying it to measurable outcomes (trade volume, active-trader adoption, engagement, and revenue).
Building positioning that articulates a clear edge for active traders across the journey, translating platform capability, execution, tooling, connectivity, and cost into sharp, benefit-led messaging.
Leading research into active-trader behavior through interviews, surveys, usability testing, and competitive analysis, and turning insights into concrete recommendations for product, pricing, and positioning.
Partnering with Product, Growth Marketing, Brand, Sales, Customer Experience, and Compliance to build a coherent experience for active traders, acting as a hub connecting trader insight, platform capability, and marketing execution.
Working with Lifecycle Marketing on journeys that drive activation, trading frequency, and retention among active traders, supplying product insight and messaging for onboarding, feature-adoption campaigns, and trader education.
Defining success metrics for trading launches and campaigns, partnering with Analytics to track adoption, trading activity, and feedback, and using data to refine positioning, messaging, and go-to-market strategies.