Senior Product Marketing Manager

tryopine.com•Durham, CA

23h•$100,000 - $110,000•Hybrid

About The Position

You will be Opine's first product marketing hire, owning product marketing content and sales enablement: translating what our product does into content that moves buyers through every stage of their journey, and making sure every internal customer-facing team can articulate what we shipped and why it matters. This is a hands-on writing and enablement role embedded in a small, fast-moving growth team. The output expectations are high: you will ship constantly. You will work directly with the Head of Growth to collaborate daily with marketing, growth, product, and engineering.

Requirements

3–6 years in product marketing at a B2B SaaS company; experience marketing to technical revenue-team buyers strongly preferred
Proven, exceptional writing ability across formats, from a 2,000-word diagnostic guide to a 150-word founder LinkedIn post. Include past writing examples with your application
Ability to sit in a product all-hands or read a changelog and independently translate it into customer-facing content without heavy briefing
Comfort ghostwriting in someone else's voice
Experience building sales enablement assets (battle cards, decks, competitive positioning)
Enough technical fluency to write credibly about CRM integrations, AI-driven workflows, and sales engineering work
Self-directed operator comfortable owning a broad surface area in an early-stage environment
Authorized to work in the United States

Nice To Haves

Background in or adjacent to presales, sales engineering, or RevOps
Experience with HubSpot, Linear, and modern content/SEO tooling
Familiarity with buyer-journey or ABM-driven content frameworks

Responsibilities

Write and produce editorial content mapped to a structured, multi-stage buyer journey, from prospects who don't yet recognize the problem through active evaluations. Formats include long-form blog posts, research reports, diagnostic guides, interactive self-assessments and calculators, whitepapers, buyer's and comparison guides, and account-specific evaluation materials, among others. Each piece targets a specific stage of buyer awareness, maps to a specific product capability area, and speaks credibly to a technical audience of presales leaders, sales engineers, RevOps, and revenue executives.
Attend weekly all-hands and review product change logs to stay current on everything shipped. Turn new features into clear, well-written blog posts explaining what the feature is, the problem it solves, and how it works. Own release email campaigns end-to-end, including audience segmentation in HubSpot, for two distinct tracks: existing customers get how-to focused emails walking them through using the new functionality, while prospective customers get value-focused campaigns positioning the same releases around the problems they solve and why they strengthen the case for adopting Opine.
Ghostwrite LinkedIn posts for our CTO announcing and explaining new feature releases, in their voice, translating technical capability into narratives that resonate with revenue leaders.
Prepare battle cards and presentations that equip sales to communicate Opine's value, differentiation, and competitive positioning in live deals.
Share new feature releases and messaging with customer success, support, sales, and sales engineering so every customer-facing team communicates new capabilities accurately and consistently.
Take on any and all other tasks assigned by the Head of Growth. We're an early-stage startup and priorities change fast, so expect to pitch in wherever the team needs it.
Partner with marketing, growth, product, and engineering to do all of the above: pulling technical detail from engineering, roadmap context from product, and distribution strategy from growth and marketing.