Senior Product Marketing Manager
About The Position
Rhapsody is an AI-first company focused on accelerating healthcare innovation by addressing the challenges of data access and quality. Our mission is to make data reliable, trustworthy, and actionable, enabling digital transformation, analytics, and AI initiatives. We provide the underlying infrastructure that allows information to move seamlessly between systems, across formats, and at the speed modern healthcare demands. As a Senior Product Marketing Manager, you will be a key cross-functional partner, representing the voice of the customer to drive product growth and market success. You will collaborate with Product, Sales, Customer Success, and Marketing teams to create compelling positioning, develop effective collateral, and ensure Rhapsody wins in the market. This role is for a results-oriented product marketer who excels at clear communication, thrives in dynamic environments, and blends analytical thinking with creative storytelling. We expect team members to embrace AI tools to enhance workflows, improve efficiency, and drive innovation responsibly.
Requirements
- 5+ years’ experience in one of the following areas: product marketing, strategy, product management, consulting, or other highly cross-functional roles.
- B2b experience is required.
- Ability to work autonomously, take ownership of priorities, and drive initiatives forward with minimal oversight.
- Comfort working in a fast-paced environment, adapting to shifting priorities, and managing multiple initiatives simultaneously.
- Excellent communication and collaboration skills - skilled in presentation development that connects concepts in a way that helps audiences “get it.”
- Genuine interest in the commercial mechanics of the business including how positioning, packaging, and messaging choices show up in win rate, deal size, and ARR.
- Equally comfortable writing the first draft of a narrative and pressure-testing it with data, this is a hands-on role, not a strategy-and-hand-off one.
- Ability to partner cross-functionally with a range of internal stakeholders, and lead via influence.
Nice To Haves
- Healthcare technology experience is preferred.
Responsibilities
- Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences.
- Refine buyer personas, ideal customer profile, and customer segmentation.
- Create and implement go-to-market strategies that effectively communicate benefits of Rhapsody solutions to target audiences.
- Create key content that supports campaigns and external positioning, including blog posts, case studies, and more.
- Inform SEO and GEO strategies to ensure Rhapsody meets buyers where they are, in their language.
- Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies.
- Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate.
- Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy.
- Support pricing and packaging analysis, identifying simplification opportunities that support ARR growth.
- Create and maintain sales tools & collateral (e.g., pitch decks, battlecards, one-pagers, FAQs & objection handling) aligned to the buyer journey.
- Translate complex product capabilities & market themes into clear, value-driven narratives.
- Partner with GTM Activation team to train Sales, Customer Success, BDRs, and field marketing on new products, key market trends, and collateral.
- Transform workflows to be AI-first by connecting tools, building scalable automations, and standardizing best practices.
- Lead AI adoption by identifying high-impact use cases and developing solutions, balancing experimentation with governance and quality standards.
Benefits
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
- Discretionary annual bonus based on company and individual performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
