Senior Product Marking Manager
About The Position
Formlabs is seeking a Product Marketing Manager with a strong communications background to drive market adoption of their 3D printers, accessories, and materials. This role will focus on their core SLA technology and products, managing the go-to-market strategy through messaging, positioning, product launches, content creation, sales enablement, analytics, and market/competition understanding. Product Marketers at Formlabs are expected to have deep product and customer knowledge, bridging the gap between Product and Marketing teams, with a talent for copywriting. The Product Marketing team at Formlabs is pivotal, collaborating with product management, design, engineering, manufacturing, web, and content teams in a fast-paced environment with frequent material launches and significant hardware announcements.
Requirements
- 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
- Detail-oriented with a track record of excellence in project management
- Passionate about technology and interested in 3D printing
- Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
- Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
- Proven ability to work independently and cross-functionally to complete projects
- Tactfully manage by influence with leaders across the organization
- High level of initiative and strong business judgment; comfortable solving strategic problems in real time
- Ability to think holistically, and contribute business value outside of your core lane
Nice To Haves
- Technical writing
- Business degree or Technical degree preferred
- Related industry experience
Responsibilities
- Be the “quarterback” of our launches of our new hardware, software, and materials products
- Nurture existing products by executing changes in marketing and positioning
- Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
- Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
- Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
- Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
- Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
- Develop deep expertise in our 3D printing technologies, materials, and portfolio
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
